Português
| Teaching Year | Semester | Course Name | Degree(s) | Coordinator |
|---|---|---|---|---|
| 2025/2026 | 1º | Marketing Fundamentals | Bachelor Degree in Finance and Accounting; | No |
| 2024/2025 | 2º | Services Marketing | -- | No |
| 2024/2025 | 1º | Operational Marketing | Bachelor Degree in Management; | No |
| 2023/2024 | 2º | Marketing Management | -- | No |
| 2023/2024 | 2º | Services Marketing | -- | No |
| 2023/2024 | 1º | Operational Marketing | Bachelor Degree in Management; | No |
| 2022/2023 | 2º | Services Marketing | -- | No |
| 2022/2023 | 2º | Operational Marketing | Bachelor Degree in Management; | No |
| 2022/2023 | 1º | Operational Marketing | Bachelor Degree in Management; | No |
| 2021/2022 | 2º | Operational Marketing | Bachelor Degree in Management; | No |
| 2021/2022 | 1º | Operational Marketing | Bachelor Degree in Management; | No |
Office D4.26
Teaching Activities
Supervisions
M.Sc. Dissertations (13)
Ongoing (9)
| Student Name | Title/Topic | Language | Status | Institution | Initial Year |
|---|---|---|---|---|---|
| Mariana Miguel Albuquerque Teixeira | The Evolution of Luxury: How Young People are Redefining What Luxury Means in Fashion | English | Delivered | Iscte | 2025 |
| Maria Inês Correia da Cruz | Innovative Luxury Pop-Up Stores: Transforming the Retail Experience with an Impact on Customer Engagement | Portuguese | Delivered | Iscte | 2025 |
| Ruben Thomas Wanders | Drivers and Outcomes of Conversational Recommendation Systems in the Online Fashion Industry | English | Delivered | Iscte | 2024 |
| Diana Raquel Silva Franco | Building Brand Equity in Commoditized Markets: The Case of the Still Bottled Water Industry in Portugal | Portuguese | Delivered | Iscte | 2024 |
| Maria Alves Fonseca | Enhancing Advertising Effectiveness through the Analysis of Consumer Brain Responses | Developing | Iscte | 2025 | |
| Lara Oliveira Peixoto | Luxury in the Digital Age: How Social Media Influences Generation Z adults’ Perception of the Fashion Luxury Market | Developing | Iscte | 2025 | |
| Gonçalo Patrício Bernardino Simões Júlio | Consumer behavior: How the use of neuromarketing techniques can optimize the creation of advertising campaigns? | Developing | Iscte | 2024 | |
| Bruno Miguel Ribeiro Esgueira | Artificial Inteligence in Brand Management | Developing | Iscte | 2024 | |
| Daniela Filipa Lopes Bento | The Role of Personal Brands in the Creation of Own Businesses by Influencers | Developing | Iscte | 2024 |
Concluded (4)
| Student Name | Title/Topic | Language | Institution | Initial Year | Concluding Year |
|---|---|---|---|---|---|
| Bruno Alexandre Marinho Miranda | Exploring Attitude and Purchase Intentions on Luxury Fashion Counterfeiting: Application of the Theory of Planned Behavior | English | Iscte | 2024 | 2024 |
| Flávia Heguedusch Pereira Pesconi | The Intention to Buy Green Products in Portugal: The Role of Environmental Concern | Portuguese | Iscte | 2024 | 2024 |
| Guilherme da Silva Roberto | Consumer Behavior and Influence Marketing: Determining Factors in the Decision and Purchase Intention of Clothing Items in Portugal | Portuguese | Iscte | 2024 | 2024 |
| Mardin Francisco Molina Pineda | Honduran Specialty coffee into the Portuguese market | English | Iscte | 2023 | 2023 |
M.Sc. Final Projects (2)
Concluded (2)
| Student Name | Title/Topic | Language | Institution | Initial Year | Concluding Year |
|---|---|---|---|---|---|
| Catarina Sofia Vieira Alves Fernandes | Digital Marketing Plan for a Car Rental Company in Madeira island | Portuguese | Iscte | 2024 | 2024 |
| Jan Anton Seppälä | A Digital Marketing and Revenue Estimation Project for "Latte" | English | Iscte | 2023 | 2023 |
