Português
| Teaching Year | Semester | Course Name | Degree(s) | Coordinator |
|---|---|---|---|---|
| 2024/2025 | 2º | Design Thinking and Product Development | Post Graduation Program in Marketing Management; | Yes |
| 2024/2025 | 2º | Marketing Management | -- | No |
| 2024/2025 | 2º | Operational Marketing | Bachelor Degree in Management; | No |
| 2024/2025 | 1º | Marketing Management and Planning | Post Graduation Program in Commercial Direction; | Yes |
| 2024/2025 | 1º | Operational Marketing | Bachelor Degree in Management; | No |
| 2024/2025 | 1º | Marketing Communications | Post Graduation Program in Marketing Management; | Yes |
| 2023/2024 | 2º | Design Thinking and Product Development | Post Graduation Program in Marketing Management; | Yes |
| 2023/2024 | 2º | Marketing Management | -- | No |
| 2023/2024 | 2º | Operational Marketing | Bachelor Degree in Management; | No |
| 2023/2024 | 1º | Marketing Management and Planning | Post Graduation Program in Commercial Direction; | Yes |
| 2023/2024 | 1º | Operational Marketing | Bachelor Degree in Management; | No |
| 2023/2024 | 1º | Marketing Communications | Post Graduation Program in Marketing Management; | Yes |
| 2022/2023 | 2º | Marketing Management | -- | No |
| 2022/2023 | 2º | Operational Marketing | Bachelor Degree in Management; | No |
| 2022/2023 | 2º | Marketing Communications | Post Graduation Program in Marketing Management; | Yes |
| 2022/2023 | 1º | Marketing Management and Planning | Post Graduation Program in Commercial Direction; | Yes |
| 2022/2023 | 1º | Operational Marketing | Bachelor Degree in Management; | No |
| 2021/2022 | 2º | Operational Marketing | Bachelor Degree in Management; | No |
| 2021/2022 | 2º | Marketing Communications | Post Graduation Program in Marketing Management; | Yes |
| 2021/2022 | 1º | Marketing Management and Planning | Post Graduation Program in Commercial Direction; | Yes |
| 2021/2022 | 1º | Marketing Management | -- | No |
| 2021/2022 | 1º | Operational Marketing | Bachelor Degree in Management; | No |
| 2021/2022 | 1º | Marketing Communications | Post Graduation Program in Marketing Management; | Yes |
| 2020/2021 | 2º | Marketing Management | -- | No |
| 2020/2021 | 1º | Workshop Design Thinking | -- | Yes |
| 2020/2021 | 1º | Marketing Communication | -- | Yes |
| 2020/2021 | 1º | Marketing Management | -- | No |
| 2020/2021 | 1º | Operational Marketing | Bachelor Degree in Management; | No |
| 2020/2021 | 1º | Marketing Communications | Post Graduation Program in Marketing Management; | Yes |
| 2019/2020 | 2º | Marketing Management | -- | No |
| 2019/2020 | 1º | Marketing Management | -- | No |
| 2019/2020 | 1º | Marketing Communications | Post Graduation Program in Marketing Management; | Yes |
| 2018/2019 | 2º | Marketing Management | -- | No |
| 2018/2019 | 1º | Marketing Management | -- | No |
| 2018/2019 | 1º | Marketing Communications | Post Graduation Program in Marketing Management; | Yes |
| 2017/2018 | 2º | Marketing Management | -- | No |
| 2017/2018 | 1º | Marketing Management | -- | No |
| 2017/2018 | 1º | Marketing Communications | Post Graduation Program in Marketing Management; | Yes |
| 2016/2017 | 1º | Marketing Communications | Post Graduation Program in Marketing Management; | Yes |
| 2016/2017 | 1º | Marketing Communications | Post Graduation Program in Marketing Management; | Yes |
| 2014/2015 | 1º | Marketing Communications | -- | Yes |
| 2013/2014 | 2º | Marketing Communication | -- | Yes |
| 2013/2014 | 1º | Marketing Communications | -- | Yes |
Teaching Activities
Supervisions
M.Sc. Dissertations (9)
Ongoing (3)
| Student Name | Title/Topic | Language | Status | Institution | Initial Year |
|---|---|---|---|---|---|
| João Pedro Morão de Abreu | The Influence of Instagram on the Development of Love Brands in the Portuguese Luxury Sector | Developing | Iscte | 2024 | |
| Duarte Nuno Farinha de Elvas | Localization of a Marketing Plan following Global Guidelines | Developing | Iscte | 2024 | |
| Rita Silveira Marques Teixeira | DIGITAL MARKETING STRATEGY FOR A SMALL OFFLINE BUSINESS | Developing | Iscte | 2024 |
Concluded (6)
| Student Name | Title/Topic | Language | Institution | Initial Year | Concluding Year |
|---|---|---|---|---|---|
| Matilde Amaral de Mesquita Pimentel | Luxury Fashion Brands: does brand personality affect consumer behavior | English | Iscte | 2023 | 2023 |
| Andrea Biagi | Use storytelling as a communication technique to improve customer engagement towards a brand: proposing a brand story for Poliziano winery (Montepulciano, Tuscany) | English | Iscte | 2021 | 2021 |
| Marie Julie Coffinet | IMPLEMENTATION OF A CONSUMER-CENTRIC DIGITAL STRATEGY FOR BIODERMA IRELAND | English | Iscte | 2019 | 2020 |
| Ana Rita Fernandes da Silva | City Branding: o desafio Lisboeta | English | Iscte | 2013 | 2014 |
| Sílvia Raquel dos Santos Matias | Os Factores que influenciam os utilizadores do Facebook a aderir às paginas das marcas em Portugal | Portuguese | Iscte | 2011 | 2012 |
| Pedro Quaresma Rodrigues Inness Laranjeira | Caso DRILL - Um meio para atingir um fim | Portuguese | Iscte | 2009 | 2011 |
M.Sc. Final Projects (18)
Concluded (18)
| Student Name | Title/Topic | Language | Institution | Initial Year | Concluding Year |
|---|---|---|---|---|---|
| Marta Rodrigues de Oliveira Pratas | Motivation and Development of sales force in the Pharmaceutical Industry through a Gamification Strategy | Portuguese | Iscte | 2021 | 2023 |
| Romy Alexandra Timmer | Finding Roommates App 'Hatch' | English | Iscte | 2022 | 2022 |
| Mariana da Silva Pêra | The importance of an IMC strategy to improve the effectiveness of Iniciative Plus, being an SME in the pharmaceutical industry | English | Iscte | 2021 | 2022 |
| Daniela Alexandra Duarte Trony | Implementing a search and display advertising strategy for a Small Business: Princelandia's Google Ads campaign | English | Iscte | 2021 | 2022 |
| João Miguel Rodrigues Rocha | Digital Communication Plan for Yorn | Portuguese | Iscte | 2021 | 2022 |
| Fernanda Paula Carmo Delgado | Urban Handicraft, "As Marioskas da Teresa", Business Project Plan | Portuguese | Iscte | 2019 | 2020 |
| Inês Guerreiro Costa da Silva Carita | Digital marketing strategy to implement a soft drink brand for the young target - Blue Case | Portuguese | Iscte | 2018 | 2019 |
| Diana Filipa da Costa Vieira Jordão | Internationalization of a Digital Luxury Brand: Josefinas Case Study | English | Iscte | 2018 | 2019 |
| Julia Mercante de Oliveira | The Value Proposition and Brand Extensions - Time Out Market Pedagogical Case | Portuguese | Iscte | 2017 | 2018 |
| Caroline Claire Marie Monin | Le Cocoon - Coworking Innovative Business Plan. | English | Iscte | 2017 | 2018 |
| Gonçalo Filipe de Lemos Trindade | Leveraging Brands at Music Festivals - NOS Alive Sponsorship | English | Iscte | 2016 | 2017 |
| Daniel Susano Gil | The Effectiveness of Tennis Events Sponsorship: Millennium Estoril Open | English | Iscte | 2016 | 2017 |
| Pedro Ferreira | Business Plan for an Innovative Job Search Platform | English | Iscte | 2015 | 2016 |
| Ana Rita Rosmaninho Augusto | O Blogue enquanto fonte de informação: O poder dos conteúdos partilhados online no processo de decisão de compra do consumidor de moda | Portuguese | Iscte | 2012 | 2013 |
| Pedro Camossa Coelho de Figueiredo Costa | Como Aumentar as Assistências dos Jogos de Futebol da Associação Académica de Coimbra - O.A.F. | Portuguese | Iscte | 2012 | 2013 |
| Filipa Valentim Abrantes | Caso de Estudo - Rebranding EDP 2011 | Portuguese | Iscte | 2012 | 2013 |
| Tiago André Neves de Almeida Pereira | Orientações Estratégicas para Acrescentar Valor à Oferta Dirigida a Segmentos Premium de Clubes de Futebol: O Red Pass do Sport Lisboa e Benfica | Portuguese | Iscte | 2012 | 2013 |
| Maria Leonor Cordeiro Vicente | Posicionamento de uma Marca B2B junto do Mercado Final | Portuguese | Iscte | 2011 | 2012 |
