Margarida Santos
Assistente Convidada Department of Marketing, Operation and Management (IBS)
Research Assistant BRU-Iscte - Business Research Unit (IBS) [Management Research Group ]
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Office D0.17
ORCID
Teaching Activities
Teaching Year Semester Course Name Degree(s) Coordinator
2025/2026 2º Strategic Decision Analysis -- No
2025/2026 1º Strategy and Corporate Development Master Degree in Management; No
2024/2025 2º Strategic Decision Analysis -- No
2024/2025 2º Strategic Management and Control Master Degree in Business Administration; No
2024/2025 1º Strategy and Corporate Development Master Degree in Management; No
2023/2024 1º Strategy and Corporate Development Master Degree in Management of Services and Technology; Master Degree in Management; No
Supervisions
M.Sc. Dissertations (14)
Ongoing (9)
Student Name Title/Topic Language Status Institution Initial Year
Beatriz Caetano Brás Assessing the Impact of Artificial Intelligence (AI) on Talent Acquisition and Management Processes using Interpretive Structural Modeling (ISM) Portuguese Delivered Iscte 2024
Margarida Pereira Rosa Liderança 360º na Era da Transformação Digital: Uma Perspetiva Multidimensional do Papel dos Líderes em Contextos Organizacionais Developing Iscte 2025
Leonor Santos Ribeiro Silva Structuring Empathic Artificial Intelligence (AI) Initiatives to Identify and Support Cases of Depression and Cognitive Decline Developing Iscte 2025
Beatriz Nunes Mouquinho Rosa "Clicks, Bots and Rewards": The Role of Gamification and Artificial Intelligence (AI) on Customer Experience in Mobile Banking Developing Iscte 2025
Alberto Marques Pita Artificial Intelligence and the Future of Audiovisual Content Production: Challenges and Opportunities for the Communication Industry. Developing Iscte 2025
Gabriel Roy Epe dos Santos "The Game of Homes": The Role of Chatbots in the Promotion of Stakeholders' Strategic Engagement in Real Estate Developing Iscte 2025
Pedro Valentim Carvalho Rodrigues "From Tradition to Innovation": Managing Smart Forests Using Technologies 4.0 Developing Iscte --
Maria Francisca Correia Bolas Rebello de Andrade When the Crowd Becomes Too Loud": Managing Cancel Culture Effects on Organizations in the Era of Real-Time Information Developing Iscte --
Tomás Lourenço Twin to Win": Strategically Leveraging Wearable Technologies and Digital Twins for Intelligent Performance Management in the Sports Sector Developing Iscte --
Concluded (5)
Student Name Title/Topic Language Institution Initial Year Concluding Year
João Miguel Costa Delgado Analysing the Role of Artificial Intelligence (AI) in the Planning of Cities using Interpretive Structural Modelling (ISM Portuguese Iscte 2024 2025
Pedro Alexandre Ribeiro Cruz Virtual Horizons: Advancing CSR Through Digital Environments English Iscte 2024 2025
Beatriz Dantas da Silva Rodrigues Jorge Unveiling the Boundaries of Hybrid Work: Investigating Implications for Employee Well-being and Productivity English Iscte 2024 2025
Filipe de Lencastre e Távora Salazar de Sousa The Role of Explainable AI (XAI) in Decision-Making: An Interpretive Structural Modeling (ISM) Analysis English Iscte 2024 2025
Rúdi Salvador Rino Exploring the Intersection of Metaverse Dynamics and “Gazelle” Companies: Opportunities, Challenges, and Future Trends English Iscte 2024 2025
M.Sc. Final Projects (1)
Ongoing (1)
Student Name Title/Topic Language Status Institution Initial Year
Inês de Azevedo Correia Innovative Business Plan: "Sr. Patinho" Car Wash Portuguese Delivered Iscte 2025