Português
| Teaching Year | Semester | Course Name | Degree(s) | Coordinator |
|---|---|---|---|---|
| 2025/2026 | 1º | Customer Experience | Post Graduation Program in Marketing Management; | Yes |
| 2024/2025 | 1º | Customer Experience | Post Graduation Program in Marketing Management; | Yes |
| 2023/2024 | 2º | New Trends in Marketing | -- | Yes |
| 2023/2024 | 1º | Consumer Behavior | -- | Yes |
| 2023/2024 | 1º | Customer Experience | Post Graduation Program in Marketing Management; | Yes |
| 2022/2023 | 2º | Consumer Behavior | -- | Yes |
| 2022/2023 | 1º | New Trends in Marketing | -- | Yes |
| 2021/2022 | 2º | Consumer Behavior | -- | Yes |
| 2021/2022 | 2º | New Trends in Marketing | -- | Yes |
| 2021/2022 | 1º | New Trends in Marketing | -- | Yes |
| 2020/2021 | 2º | New Trends in Marketing | -- | Yes |
| 2020/2021 | 2º | Marketing Trends | Post Graduation Program in Business Management; | Yes |
| 2020/2021 | 1º | Sales Management Go Digital | Post Graduation Program in Commercial Direction; | Yes |
| 2020/2021 | 1º | New Trends in Marketing and Innovation | -- | Yes |
| 2020/2021 | 1º | Consumer Behaviour and Marketing Research | Master Degree in Marketing; | No |
| 2019/2020 | 2º | New Trends in Marketing | -- | Yes |
| 2019/2020 | 1º | Consumer Behaviour and Marketing Research | Master Degree in Marketing; | No |
| 2019/2020 | 1º | Digital Business Models and Marketing Trends | -- | Yes |
Teaching Activities
Supervisions
M.Sc. Dissertations (30)
Ongoing (4)
| Student Name | Title/Topic | Language | Status | Institution | Initial Year |
|---|---|---|---|---|---|
| Longtian Ying | Commercial Development Plan for Haers Thermos in the European Market | Developing | Iscte | 2025 | |
| Carolina Jorge Santos Bogalho | The perception of brand coolness across cultures and generations | Developing | Iscte | 2025 | |
| André Filipe Cordeiro da Silva | The Impact of Sponsorships in Sports Teams' Jerseys on Brand Recognition and Consumer Engagement | Developing | Iscte | 2025 | |
| Beatriz Paradinha Videira | Smoothies On-The-Go: Viabilidade de Máquinas de Smoothies Automáticas em Portugal | Developing | Iscte | -- |
Concluded (26)
| Student Name | Title/Topic | Language | Institution | Initial Year | Concluding Year |
|---|---|---|---|---|---|
| Wang Fen | Commercial Development Plan of W company Chinese traditional Hanfu clothing | English | Iscte | 2025 | 2025 |
| Xu Ruoxuan | Commercial Development Plan for VR Glasses of X Technology Company | English | Iscte | 2025 | 2025 |
| Zhong Juan | Commercial Development Plan of X Financial Software Company’s product | English | Iscte | 2025 | 2025 |
| Nabela Huwaida Ryani | Sonic branding: How sonic logo contour affect consumers' perceived brand personality and brand recall | English | Iscte | 2021 | 2021 |
| Chloé Claire Marinier | THE ROLE OF INFLUENCERS ON CONSUMER INVOLVEMENT, BELIEF AND PURCHASE INTENT IN THE HEALTHY FOOD INDUSTRY | English | Iscte | 2021 | 2021 |
| Gonçalo Miguel Ribeiro de Sá Pereira Caetano | The Effect of Football Sponsorship in Fans Purchase Intention - An Application to Beer Products | English | Iscte | 2018 | 2019 |
| Carolina Pires Lucas | Understanding luxury fashion products consumption in retail outlets: A perspective of Portuguese women | English | Iscte | 2019 | 2019 |
| Isabel Taveira de Aroso Martins da Costa | The Relaunch Of Serie Expert - A L'Oréal Professionnel's Portfolio Brand | English | Iscte | 2018 | 2018 |
| Catarina Isabel Gomes Ferreira | The effect of socialization variable on fast fashion unplanned consumption | Portuguese | Iscte | 2017 | 2018 |
| Filipa Oliveira Martins | RED PASS, Então? | Portuguese | Iscte | 2016 | 2017 |
| Cláudia Patrícia Rodrigues Barbosa | Sharing Economy: Drivers and barriers to portuguese travelers use peer-to-peer accomodation rentals | English | Iscte | 2016 | 2017 |
| Diogo Filipe Cabaço de Almeida | A emergência low cost: Drivers que influenciam o comportamento do consumidor na escolha do ginásio | Portuguese | Iscte | 2016 | 2017 |
| Rita Quintanilha Mendonça Fernandes Monteiro | Adesão por Parte de Digital Immigrants à Nova Era Digital | Portuguese | Iscte | 2015 | 2017 |
| Cláudia Martins Ribeiro | Why do consumers buy luxury shoes, bags, and watches? A link between the need for luxury accessories and one's self concept. | Portuguese | Iscte | 2016 | 2017 |
| Cláudia Pereira Delgado | Chanel or Channel the Motivations Behind the Purchase of Counterfeit Luxury Fashion Goods and the Post-Purchase Satisfaction with the Same | English | Iscte | 2015 | 2016 |
| Ana Sofia da Silva Ribeiro | Are MovieTheaters Doomed? An in-depth look at how millennials behavior is changing towards the digital | English | Iscte | 2015 | 2016 |
| Tiago Miguel Viveiros Pisa | The Impact of the Wristwatch on The Self | English | Iscte | 2015 | 2016 |
| Alina Lekstutyte | Experiential Marketing Practices Leading to Consumer Loyalty in Restaurant Business | English | Iscte | 2015 | 2016 |
| Cyrielle Elise Marie Hadamitzki | The Impact of User Generated Content Restaurant Reviews | English | Iscte | 2015 | 2016 |
| Mafalda Pestana Nascimento Ferreira de Almeida | O Impacto da Comunicação em Blogues em Portugal: A perspectiva dos intervenientes | Portuguese | Iscte | 2014 | 2015 |
| Rute Ferreira Morgado | Critical Analysis of The Budget Accommodation Sector In Lisbon: Hostels Visitors' Profile And Marketing Strategies | English | Iscte | 2013 | 2014 |
| Marta Alexandra Ribeiro Amador | Colourless, Tasteless, and Odourless: The impact of bottled water brand personality on consumer behavior | English | Iscte | 2013 | 2014 |
| Paulo Miguel Pereira Baumhammer | Four Wheels and One Board: Studying the Skateboard Tribe and Their Loyalty Towards Skateboarding Brands | English | Iscte | 2012 | 2013 |
| Mário Guilherme Santos da Silva | The Impact of Youtube Brand's Channels on Brand Related Attitudes: Affective commitment, affective brand loyalty and purchase intention | English | Iscte | 2012 | 2013 |
| Gil Miguel Mendes Francisco | O Impacto das Redes Sociais Online nas PME Excelência: Perspectivas dos Gestores de Topo | Portuguese | Iscte | 2012 | 2013 |
| Carlos Jorge Faustino Lázaro | Análise da Utilização dos Smartphones no Contexto do Mercado Português | Portuguese | Iscte | 2011 | 2012 |
M.Sc. Final Projects (29)
Ongoing (2)
| Student Name | Title/Topic | Language | Status | Institution | Initial Year |
|---|---|---|---|---|---|
| Sini Yu | Commercial Development Plan for a Comprehensive Pet Platform in East China | English | Delivered | Iscte | -- |
| Yuefei Ying | Commercial development plan for company A's eye daily products | English | Delivered | Iscte | -- |
Concluded (27)
| Student Name | Title/Topic | Language | Institution | Initial Year | Concluding Year |
|---|---|---|---|---|---|
| Longtian Ying | Marketing plan of Haers Thermos in the European Market | English | Iscte | 2025 | 2025 |
| Sini Yu | Business plan for a comprehensive pet platform in East China | English | Iscte | 2025 | 2025 |
| Yuefei Ying | Marketing plan for company A's eye daily products | English | Iscte | 2025 | 2025 |
| Leonor Gamanho Esteves Ramalhinho Mendes | Business Plan: Launch of a Sushi Restaurant in Cascais | English | Iscte | 2024 | 2024 |
| Wang Fen | Marketing plan of W company Chinese traditional Hanfu clothing | English | Iscte | 2024 | 2024 |
| Xu Ruoxuan | Research on VR Glasses Marketing Strategy of X Technology Company | English | Iscte | 2024 | 2024 |
| Zhong Juan | Marketing plan of Financial Software Company | English | Iscte | 2024 | 2024 |
| Luís Rocha Pessanha Viegas | Innovative Business Plan: An App called Find2Fit | English | Iscte | 2023 | 2023 |
| Flávia Patrícia Teixeira Lopes | Marketing Plan for ?Academia Kids Doutor Finanças? | Portuguese | Iscte | 2019 | 2020 |
| Juliette Claude Rachel Duhau | HOW PARFUMS CHRISTIAN DIOR COULD ADDRESS ITS EXISTING MAKE-UP RANGE DIOR BACKSTAGE TO MEN? ? HOW TO SELL MAKE-UP TO MEN? | English | Iscte | 2020 | 2020 |
| Margarida do Vale Cardoso Vidal da Silva | SnackWill: Launching a new brand of healthy snacks in the market | English | Iscte | 2017 | 2018 |
| Kristina Bucinskaite | New approach to e-marketing: building and using different customer profiles to personalize the communication. Stilnest case | English | Iscte | 2017 | 2018 |
| Inês Moreira Correia de Castro | Communication Plan for Samsung Galaxy a 2017 Edition: How to communicate for millennials | English | Iscte | 2016 | 2017 |
| Mariana Barbosa Valdez Dias | Mobile Applications as na Influencer Tool in the Decision-Making Process of Wine Purchasing - App Deco Vinhos | English | Iscte | 2016 | 2017 |
| Tobias Gutsche | Drop-Shipping Apparel Products to German Football Fans by Pepperminds | English | Iscte | 2015 | 2016 |
| Patrícia Alexandra Ferro Morgado | Implementação de um Serviço de Telemedicina no Seguro de Saúde Multicare | Portuguese | Iscte | 2014 | 2015 |
| Mafalda Melo Gouveia Petra | Customer Journey - A Customer Experience and Decision Making Tool in the E-Commerce Context | English | Iscte | 2014 | 2015 |
| Nuno Filipe Marques Gonçalves | O Impacto da "Lei das 125" no Mercado dos Motociclos em Portugal | Portuguese | Iscte | 2012 | 2014 |
| Tiago João Gaspar Sampaio | E-Customer Care Metrics Improvement Plan. The case of a food retailer chain | English | Iscte | 2013 | 2014 |
| Ana Rita da Silva Luizo | O FANDOM: Relação entre tipologias de adepto e intenção de compra | Portuguese | Iscte | 2012 | 2014 |
| Carlota Davies Grancha Machado | O papel dinâmico do marketing tribal no mundo Apple | Portuguese | Iscte | 2011 | 2012 |
| Gonçalo Miguel Poço de Abreu Pinho | Marketing de Guerrilha: Uma mais valia para as marcas no mercado Português | Portuguese | Iscte | 2011 | 2012 |
| Ana Filipa Barbosa Pena Machado | Going Retro in a High-Tech World: How analog lomographic cameras survived the advent of digital cameras | English | Iscte | 2011 | 2012 |
| Filipa de Sousa Gomes | Marketing Sensorial: Os efeitos do aroma no ponto de venda | Portuguese | Iscte | 2010 | 2012 |
| Catarina Cabrita Tenreiro | O Comportamento do Consumidor na Compra de Produtos Turísticos ONLINE. | Iscte | 2010 | 2011 | |
| Teresa Isabel Pereira Parreira Silva Fernandes | As Percepções dos Utentes dos Hospitais Públicos e Privados Portugueses: Uma Perspectiva Comparativa. | Portuguese | Iscte | 2009 | 2010 |
| Miguel Duarte Ferreira de Moser Belo | As Atitudes dos Jovens em Relação à Comunicação da Igreja Católica. | Portuguese | Iscte | 2009 | 2010 |
