Português
| Teaching Year | Semester | Course Name | Degree(s) | Coordinator |
|---|---|---|---|---|
| 2025/2026 | 2º | Market Research | Bachelor Degree in Marketing Management; | No |
| 2025/2026 | 1º | Marketing Research | Post Graduation Program in Marketing Management; | Yes |
| 2025/2026 | 1º | Artificial Intelligence for Managers | -- | Yes |
| 2025/2026 | 1º | Digital Marketing Trends | Other programme in Advanced Program in Applied Digital Marketing; | Yes |
| 2025/2026 | 1º | Applied Artificial Intelligence Project | -- | Yes |
| 2024/2025 | 2º | Artificial Intelligence for Managers | -- | Yes |
| 2024/2025 | 2º | Digital Sales | Other programme in Applied Online Sales Management; | Yes |
| 2024/2025 | 2º | Digital Marketing Trends | Other programme in Advanced Program in Applied Digital Marketing; | Yes |
| 2024/2025 | 2º | Applied Artificial Intelligence Project | -- | Yes |
| 2024/2025 | 2º | Market Research | Bachelor Degree in Marketing Management; | No |
| 2024/2025 | 1º | Marketing Research | Post Graduation Program in Marketing Management; | Yes |
| 2024/2025 | 1º | Applied Artificial Intelligence Project | -- | Yes |
| 2024/2025 | 1º | Digital Business Models and Marketing Trends | -- | Yes |
| 2023/2024 | 2º | Applied Artificial Intelligence Project | -- | Yes |
| 2023/2024 | 2º | Tools of Marketing Communication | -- | No |
| 2023/2024 | 1º | Marketing Research | Post Graduation Program in Marketing Management; | Yes |
| 2023/2024 | 1º | Digital Business Models and Marketing Trends | -- | Yes |
| 2022/2023 | 2º | New Trends in Marketing | -- | No |
| 2022/2023 | 2º | Marketing Research | Post Graduation Program in Marketing Management; | Yes |
| 2022/2023 | 2º | Tools of Marketing Communication | -- | No |
| 2022/2023 | 1º | Digital Business Models and Marketing Trends | -- | Yes |
| 2021/2022 | 2º | Marketing Research | Post Graduation Program in Marketing Management; | Yes |
| 2021/2022 | 1º | Marketing Research | Post Graduation Program in Marketing Management; | Yes |
| 2021/2022 | 1º | Consumer Behaviour and Marketing Research | Master Degree in Marketing; | No |
| 2021/2022 | 1º | Digital Business Models and Marketing Trends | -- | Yes |
| 2020/2021 | 1º | Marketing Research | Post Graduation Program in Marketing Management; | Yes |
| 2020/2021 | 1º | Consumer Insights | -- | Yes |
| 2020/2021 | 1º | Consumer Behaviour and Marketing Research | Master Degree in Marketing; | No |
| 2020/2021 | 1º | Digital Business Models and Marketing Trends | -- | Yes |
| 2019/2020 | 1º | Marketing Research | Post Graduation Program in Marketing Management; | Yes |
| 2019/2020 | 1º | Experience and Consumer Behaviour | Bachelor Degree in Marketing Management; | No |
| 2019/2020 | 1º | Digital Business Models and Marketing Trends | -- | No |
| 2018/2019 | 1º | Marketing Research | Post Graduation Program in Marketing Management; | Yes |
| 2018/2019 | 1º | Marketing Management | -- | No |
| 2018/2019 | 1º | Digital Business Models and Marketing Trends | -- | No |
| 2017/2018 | 1º | Marketing Research | Post Graduation Program in Marketing Management; | Yes |
| 2017/2018 | 1º | Digital Business Models and Marketing Trends | -- | No |
| 2016/2017 | 2º | Marketing Research | Post Graduation Program in Marketing Management; | Yes |
| 2016/2017 | 2º | Marketing Research | Post Graduation Program in Marketing Management; | Yes |
| 2016/2017 | 1º | Digital Business Models and Marketing Trends | -- | No |
| 2016/2017 | 1º | Digital Business Models and Marketing Trends | -- | No |
| 2015/2016 | 2º | Marketing Research | Post Graduation Program in Marketing Management; | Yes |
| 2014/2015 | 2º | Marketing Research | -- | Yes |
| 2013/2014 | 1º | Marketing Research | -- | No |
| 2011/2012 | 2º | Market Studies in Culture | -- | No |
| 2009/2010 | 1º | Market Research | -- | No |
The information in this public profile may be outdated.
Teaching Activities
Supervisions
M.Sc. Dissertations (20)
Ongoing (4)
| Student Name | Title/Topic | Language | Status | Institution | Initial Year |
|---|---|---|---|---|---|
| Diana Raquel Silva Franco | Building Brand Equity in Commoditized Markets: The Case of the Still Bottled Water Industry in Portugal | Portuguese | Delivered | Iscte | 2024 |
| Thelma Carolina Pereira Adão da Silva | Smart Tree Project | Developing | Iscte | 2025 | |
| Marie Geest | Building a Culture of Prevention: Internal Communication for Quality in Engineering | Developing | Iscte | 2025 | |
| João Pedro Borges de Sá Pires | Plano de Negócios: Tundra Rebelde Lda. | Developing | Iscte | 2024 |
Concluded (16)
| Student Name | Title/Topic | Language | Institution | Initial Year | Concluding Year |
|---|---|---|---|---|---|
| Ding Chunmei | 3D Printing Technology - Strategies for market penetration and brand building: Commercial development plan for Company M | English | Iscte | 2025 | 2025 |
| Ge Xueyuan | Experiential Marketing in Restaurants: The Role of Experience Personalization in the Case of Huo Fengxiang | English | Iscte | 2025 | 2025 |
| Maria Carta Gaudich | The Impact of Augmented Reality in Cosmetic Brands: The influence of Virtual Try-on tools on the decision-making process of Portuguese women | English | Iscte | 2024 | 2024 |
| José Nuno Oliveira Borges Rodrigues Teixeira | Business and Marketing Plan applied to a Wine Project | Portuguese | Iscte | 2024 | 2024 |
| Maria Beatriz Valente de Almeida e Silva | The Potential of Artificial Intelligence for Marketing in the Portuguese Hotel Industry | Portuguese | Iscte | 2024 | 2024 |
| Filipa Martins e Sousa | The influence of Tiktok on the purchase and perception of dupes (duplicated) products of makeup among young Portuguese people between 18 and 30 years old. | Portuguese | Iscte | 2024 | 2024 |
| Susana Filipa Ferreira dos Santos de Melo e Silva | Business Plan in the Portuguese Jewelry Industry. | Portuguese | Iscte | 2023 | 2023 |
| Cristina Barbosa Valença | Communication Plan for "The Secret Pot Portugal | Portuguese | Iscte | 2021 | 2023 |
| Apolline Valérie Denise Pasquale | Equiworld: a mobile application to improve the practice of horse riding to equestrians, an innovative business plan | English | Iscte | 2021 | 2022 |
| Ema Simões Conceição | Perceptions on online apparel shopping - a gender perspective | English | Iscte | 2019 | 2021 |
| Catarina Betencourt da Costa Rodrigues dos Santos | Impact of the Virtual Assistant's Interactive Dimensions in the Portuguese Young Adults' Customer Experience Expectations and Patronage Intentions, In the Retail Context | English | Iscte | 2018 | 2021 |
| Filipa Alexandra Libório Fialho | Chatbots? Impact in the Relationship between Young Adult Consumers and the Portuguese Banking Sector | English | Iscte | 2018 | 2019 |
| João Oliveira Mota | User Generated Content e Implicações Específicas ao Sector do Turismo | Portuguese | Iscte | 2016 | 2017 |
| Mariana Pestana de Brito | O Impacto dos Wearable Devices no Comportamento dos Utilizadores | Portuguese | Iscte | 2014 | 2016 |
| Célia Maria Ramos Serra Reis Barroso | Perfil, Comportamentos, Usos, Atitudes e Escolhas de Consumo e Bem-Estar na População Sénior Portuguesa | Portuguese | Iscte | 2013 | 2014 |
| Heloísa de Jesus Costa | Building Consumer-Brand Relationship Through Mobile Marketing | English | Iscte | 2012 | 2013 |
M.Sc. Final Projects (44)
Ongoing (2)
| Student Name | Title/Topic | Language | Status | Institution | Initial Year |
|---|---|---|---|---|---|
| Jiasheng Liu | Commercial Development Plan of Company L | English | Delivered | Iscte | -- |
| Xiaofang Zhang | Commercial Development Plan of ZD Interactive Murder Mistery Game Stores | English | Delivered | Iscte | -- |
Concluded (42)
| Student Name | Title/Topic | Language | Institution | Initial Year | Concluding Year |
|---|---|---|---|---|---|
| Raquel Marques Sério Moreira de Oliveira | The Impact of Artificial Intelligence on Customer Relationship Management—The Lyca Mobile Case Study | Portuguese | Iscte | 2024 | 2025 |
| Yan Jin | Strategic Transformation Roadmap to Enhance Competitive Advantage and Sustainable Growth for Quzhou Tengyue Network Co., Ltd. | English | Iscte | 2025 | 2025 |
| Lanhua Zhao | mlb's localized marketing in the chinese market | English | Iscte | 2025 | 2025 |
| José Duarte Oliveira Borges Rodrigues Teixeira | Business Plan: UniShare | Portuguese | Iscte | 2024 | 2025 |
| Xiaofang Zhang | Business plan of ZD Interactive Company Offline Murder Mystery Game Store | English | Iscte | 2025 | 2025 |
| Jiasheng Liu | Marketing Improvement Plan of L Company cruise tourism product | English | Iscte | 2025 | 2025 |
| João Pedro Montez Alves | Marketing and Communication plan for MARC | Portuguese | Iscte | 2024 | 2024 |
| Rodrigo José Frutuoso Menino | Development of an Internal Marketing and Organizational Communication Plan at Sogenave. | Portuguese | Iscte | 2024 | 2024 |
| Joana Rodrigues Nunes Aguiar dos Santos | Optimizing Merchandising Strategies in the Soft Drinks Sector: A Case Study of Coca-Cola Europacific Partners | English | Iscte | 2024 | 2024 |
| Rodrigo Miguel Madureira Godinho Serra Correia | Launch and Development of Consumer Choice in African Markets | Portuguese | Iscte | 2024 | 2024 |
| Ge Xueyuan | Plan to increase customer loyalty at Huo Fengxiang Restaurant in Xinghua | English | Iscte | 2024 | 2024 |
| Ding Chunmei | Research on Marketing Strategy of New 3D Printer of Company M | English | Iscte | 2024 | 2024 |
| Ana Sofia Bessa Gomes da Costa | Business plan to launch a complementary offer of foreigner relocation services for a luxury real estate company | Portuguese | Iscte | 2023 | 2023 |
| Francisco Dias de Oliveira Baptista Morão | Plan to dynamize and develop the home segment of the FNAC e-marketplace | English | Iscte | 2022 | 2022 |
| Mateo Nikolli | Digital Transformation in Healthcare: An Innovative Business Plan For an Application Digitizing Physical Rehabilitation | English | Iscte | 2021 | 2021 |
| Pedro Manuel Duro Mouro da Silva Cardoso | Marketing Strategy for the Launch of a Mobile Application | English | Iscte | 2019 | 2020 |
| António Alexandre Gomes Afonso | Customer Journey in B2B Automotive Market - Renting Sector in Portugal | Portuguese | Iscte | 2019 | 2020 |
| João Pedro Henriques Guerra e Ova Lopes | Caffeine: Mobile Kiosk for Coffee and Coffee Derivatives | English | Iscte | 2018 | 2019 |
| Ricardo Crespo Silva Marques | Mobile's Role on Cintramédica's Physiotherapy Customer Journey | Portuguese | Iscte | 2018 | 2019 |
| Stanislav Konnov | Digital Marketing plan for Tamea International | English | Iscte | 2018 | 2019 |
| Liliana Ribeiro Santos | Integrated Marketing Communication - MB WAY case | Portuguese | Iscte | 2017 | 2019 |
| Manon Clémentine Jeanne Drouet | CASE STUDY: ?J?IRAI DEGUSTER CHEZ VOUS?, AN ACTIVATION OF THE EXPERIENTIAL MARKETING STRATEGY OF CASTILLON COTES DE BORDEAUX | English | Iscte | 2017 | 2018 |
| Fabiana Raquel Fontes Oliveira | Criação de Plano de Comunicação Digital para ONGD: O caso da Rosto Solidário | Portuguese | Iscte | 2016 | 2017 |
| Rita Machado Mesquita | Clube Smart: Um canal de fidelização de clientes | Portuguese | Iscte | 2015 | 2016 |
| Marta Sofia Viana da Fonseca Campelo | Nestlé Sobremesas Case Study: Communicating a new brand extension | English | Iscte | 2013 | 2016 |
| Sandra Alvarez Dias Baptista Vieira da Fonseca | O Impacto do Lançamento de Loja POP UP na Propensão de Compra da Marca La Redoute | Portuguese | Iscte | 2014 | 2016 |
| Pedro Filipe Henriques Emídio | KitKat Case Study - Celebrate the Breaker's Break: applying a global campaign idea to portuguese market | English | Iscte | 2012 | 2015 |
| Maria Filipa Freitas Xavier Guimarães | Desenvolvimento da Estratégia de Comunicação Online de Franquias de Retalho Alimentar - Caso Meu Super | Portuguese | Iscte | 2014 | 2015 |
| Dewi Alismah Wirokarto | Online Branding to Generation Z | English | Iscte | 2012 | 2013 |
| Ana Paula Mónica de Sousa | Caso Pedagógico - Internacionalização da Marca Fly London | Portuguese | Iscte | 2012 | 2013 |
| Tiago André Neves de Almeida Pereira | Orientações Estratégicas para Acrescentar Valor à Oferta Dirigida a Segmentos Premium de Clubes de Futebol: O Red Pass do Sport Lisboa e Benfica | Portuguese | Iscte | 2012 | 2013 |
| Pedro Camossa Coelho de Figueiredo Costa | Como Aumentar as Assistências dos Jogos de Futebol da Associação Académica de Coimbra - O.A.F. | Portuguese | Iscte | 2012 | 2013 |
| Joana Isabel Ferreira Ramos | A alteração de comportamento nas compras por impulso, no sector alimentar, face à recessão económica | Portuguese | Iscte | 2011 | 2013 |
| Mariana de Almeida Garcia | Blogs de Moda: A influência nos consumidores e a importância para as marcas | Portuguese | Iscte | 2012 | 2013 |
| Tommaso Matteo Ferreira Barbosa Veronesi | Where2Go | English | Iscte | 2012 | 2013 |
| Vera Morgado Moreira | Integrated Communication Plan for Philadelphia Brand | English | Iscte | 2011 | 2013 |
| Rita dos Santos Marques de Resende | A Influência do Blogue Marketing no Processo de Tomada de Decisão das Consumidoras de Produtos Cosméticos | Portuguese | Iscte | 2011 | 2012 |
| Bianca Brecha Júlio | Oliveira da Serra's innovative plot placement - Case Study | Portuguese | Iscte | 2011 | 2012 |
| Catarina Ferreira Baltazar | Gestão e Crises num Ambiente Online: Caso ENSITEL | Portuguese | Iscte | 2011 | 2012 |
| Catarina Isabel Martins Catalão Dionísio | Acceptance and Attitudes Towards Mobile Promotions in Young Portuguese Adults | English | Iscte | 2011 | 2012 |
| João Paulo Caetano Sebastião | Estação de Rádio Infantil: Alegria da Radio | Portuguese | Iscte | 2011 | 2012 |
| Patrícia Miguel Lopes Antunes Ribeiro | Indústria Farmacêutica de investigação e Desenvolvimento ? As estratégias a implementar em Portugal para minimizar o impacto das medidas de contenção da despesa no sector do medicamento em ambulatório? | Portuguese | Iscte | 2011 | 2012 |
