Rui Vinhas da Silva is  Full Professor of Marketing at ISCTE Business School and a Member of the Executive Board at ISCTE Executive Education.  

He was Chairman of the Board at COMPETE 2020 (December 2014-May 2016). Holds degrees in Business Management (BAS) and (BAS Honours-Marketing) and Economics (BA) from York University, Atkinson College, Toronto, Canada, an MBA from Aston Business School, UK and a PhD and Post-Doctorate from Manchester Business School, UK.

Before joining ISCTE in April 2010, he was an Associate Professor (Senior Lecturer) (April 2008) at Manchester Business School (Assistant Professor since 1998). He taught on MBA and PhD programmes at MBS for over 12 years. Since 1998 he taught on several senior executive training programs and held consultancy appointments through MBS. These included: PWC in Baskin Ridge, New Jersey (April 2008) AMAC (British senior military officers) (2000-2004), TACIS (Senior Executives- Russia) (2000-2002), or government officials in Port Dickson, Malaysia (May, 2009). 

Vinhas da Silva was Visiting Professor at the Univ. de São Paulo (Faculdade de Economia e Administração) (2000-2004) and taught on their MBA programs (Retail). He taught Executive Masters programs (Logistics) at ISCTE-INDEG, Instituto Superior Tecnico (2000 -2005) and Universidade Católica Porto (2011). He was awarded Masters in Marketing Programme "Teacher of the Year" at ISCTE in 2010-2011 and 2012-2013.
Vinhas da Silva has interests in national competitiveness, country branding, reputation and country of origin effects. He has published several books and articles. 

His research has warranted  2871 Google Scholar citations, 94  WoS and 639 SCOPUS citations in 36 articles of which 18 are ABS, 15 in Marketing  (6 ABS 3). He has publishd in reputed journals such as: Industrial Marketing Management, European Journal of Marketing, Psychology & Marketing or Business Strategy & the Environment 

2019- COST-CHERN European Cooperation in Science & Technology, China Research Network, Management Committee Member (Competitive project awarded)

He has authored the following books::

"Porque não cresce a economia portuguesa? Uma viagem às boas empresas de Portugal", (2018), Caleidoscópio Editora, Lisboa, ISBN: 9789896585471

 “Competitiveness in the Real Economy: Value Aggregation, Economics and Management in the Provision of Goods and Services”, (2013), Gower Publishers, ISBN 978-140-946-122-7 (In display and available in the Library of the United States Congress and in the British National Library)

“A Competitividade das Nações no Século XXI: Um Roadmap Estratégico para a Economia Portuguesa” (2013) com Natália Teixeira, Caleidoscópio Editora ISBN 978-989-658-221-0
“Os Novos Desafios da Economia Global: Uma Visão Crítica da Competitividade Nacional” (2010) Caleidoscópio Editora, Lisboa, ISBN 978-989-658-060-5

Vinhas da Silva has interests in country competitiveness and reputation management

Most recently he has published his first novel "Apocalipse Apócrifo" by Astrolábio, Grupo Editorial Atlântico (February 2021)