Português
| Teaching Year | Semester | Course Name | Degree(s) | Coordinator |
|---|---|---|---|---|
| 2025/2026 | 1º | Planning and Marketing Innovation | Master Degree in Management; | Yes |
| 2024/2025 | 1º | Planning and Marketing Innovation | Master Degree in Management; | Yes |
| 2024/2025 | 1º | Marketing Management for Executives | Master Degree in Applied Management; | Yes |
| 2023/2024 | 1º | Planning and Marketing Innovation | Master Degree in Management; | Yes |
| 2023/2024 | 1º | International Marketing | Post Graduation Program in Marketing Management; | Yes |
| 2022/2023 | 1º | Marketing Management | -- | No |
| 2022/2023 | 1º | Planning and Marketing Innovation | Master Degree in Management; | Yes |
| 2022/2023 | 1º | International Marketing | Post Graduation Program in Marketing Management; | Yes |
| 2022/2023 | 1º | Marketing Management for Executives | Master Degree in Applied Management; | Yes |
| 2022/2023 | 1º | Marketing Management for Executives | Master Degree in Applied Management; | Yes |
| 2021/2022 | 2º | International Management II | -- | Yes |
| 2021/2022 | 1º | Marketing Management | -- | Yes |
| 2021/2022 | 1º | Planning and Marketing Innovation | Master Degree in Management; | Yes |
| 2021/2022 | 1º | International Marketing | Post Graduation Program in Marketing Management; | Yes |
| 2021/2022 | 1º | Marketing Management for Executives | Master Degree in Applied Management; | Yes |
| 2021/2022 | 1º | Applied Brand Management and Reputation | -- | Yes |
| 2020/2021 | 1º | Planning and Marketing Innovation | Master Degree in Management; | Yes |
| 2020/2021 | 1º | Marketing Management for Executives | Master Degree in Applied Management; | Yes |
| 2019/2020 | 1º | Planning and Marketing Innovation | Master Degree in Management; | Yes |
Teaching Activities
Supervisions
Ph.D. Thesis (13)
Ongoing (8)
| Student Name | Title/Topic | Language | Status | Institution | Initial Year |
|---|---|---|---|---|---|
| Wang Yan | Appraisal and management strategies of binary training for professional postgraduates in clinical medicine in a grade - A tertiary hospital in Guangzhou | English | Developing | Iscte | 2022 |
| António Carlos dos Santos Silva Santiago | Country of origin of a product an how stereotyped perception influence the evaluation of a product and purchase decision | English | Developing | Iscte | 2022 |
| Vyrtyt Hosani | English | Developing | Iscte | -- | |
| Tânia Avillez | English | Developing | Iscte | -- | |
| Carlos Búrcio | English | Developing | Iscte | -- | |
| Ana Tavares | English | Developing | Iscte | -- | |
| Elisete Queijo | English | Developing | Iscte | -- | |
| Sara Gonçalves | English | Developing | Iscte | -- |
Concluded (5)
| Student Name | Title/Topic | Language | Institution | Initial Year | Concluding Year |
|---|---|---|---|---|---|
| Zhang Mingxuan | Corporate nature, political connection and corporate social responsability: based on the data of chinese listed companies | English | Iscte | 2019 | 2024 |
| Lin Zekai | Catering Consumption Behavior in the Post-pandemic under Platforms Economy: Evidence from China | English | Iscte | 2019 | 2023 |
| Wang Hanwu | The Influence of Brand Stories on Consumers´ Brand Attitudes under the Internet Background | English | Iscte | 2020 | 2023 |
| Carlos Manuel Súcia Búrcio | An integrated model for measuring country image: personality, cognition, emotion and their impacts on behavioral intentions | Iscte | 2011 | 2015 | |
| Maria Madalena Eça Guimarães de Abreu | Drivers of donation pracrevisitedtices: Altruism and religiosity | English | Iscte | 2008 | 2012 |
M.Sc. Dissertations (87)
Ongoing (8)
| Student Name | Title/Topic | Language | Status | Institution | Initial Year |
|---|---|---|---|---|---|
| David Miguel Pereira da Graça | Country of origin effects in Portuguese football | English | Delivered | Iscte | 2025 |
| Miguel Neves Martins | Estratégias de Inteligência Artificial aplicadas ao marketing para a otimização de rendimento em clubes profissionais portugueses | Developing | Iscte | 2025 | |
| Rafael Roma Pereira Pais de Almeida | Pricing the Necessities: An Analysis of the Economic and Ethical Impacts of Paid Lavatories on Ryanair | Developing | Iscte | 2025 | |
| Yuan Lin | A Study on Consumers’ Marketing Perception, Brand Preference, and Purchase Behavior toward Tesla and BYD | Developing | Iscte | 2025 | |
| Madalena Fragoso Barreiros Nunes | Business Plan for the Strategic Repositioning of Toddy in Portugal | Developing | Iscte | 2025 | |
| Khalil Chedly | Digital Marketing Strategies to Enhance Visibility and Attractiveness of Dialysis Clinics | Developing | Iscte | 2025 | |
| Yanbing Xu | Plan to internationalize a Cable company to Brazil | English | Delivered | Iscte | 2025 |
| Maria Tiago Dos Santos | A influência da Inteligência Artificial e do Metaverso no setor da moda - A decisão de compra dos consumidores | Developing | Iscte | -- |
Concluded (79)
| Student Name | Title/Topic | Language | Institution | Initial Year | Concluding Year |
|---|---|---|---|---|---|
| Wu Han | Commercial Development Plan of Alpha Company | English | Iscte | 2025 | 2025 |
| Liang Bing | Business Development Plan for CJ Cultural Communication Limited | English | Iscte | 2025 | 2025 |
| Wang Fen | Commercial Development Plan of W company Chinese traditional Hanfu clothing | English | Iscte | 2025 | 2025 |
| Xu Ruoxuan | Commercial Development Plan for VR Glasses of X Technology Company | English | Iscte | 2025 | 2025 |
| Zhong Juan | Commercial Development Plan of X Financial Software Company’s product | English | Iscte | 2025 | 2025 |
| Shufang Feng | Commercial Development Plan of MF Online Tutoring Company | English | Iscte | 2025 | 2025 |
| Qiao He | Commercial Development Plan of Huya Live Streaming Platform Starfire Program | English | Iscte | 2025 | 2025 |
| Ge Xueyuan | Experiential Marketing in Restaurants: The Role of Experience Personalization in the Case of Huo Fengxiang | English | Iscte | 2025 | 2025 |
| Ding Chunmei | 3D Printing Technology - Strategies for market penetration and brand building: Commercial development plan for Company M | English | Iscte | 2025 | 2025 |
| Jie Lan | Commercial Development Plan for Oriental Yuhong Company - Construction Sector | English | Iscte | 2025 | 2025 |
| Linxia Wu | Post-Pandemic Marketing Plan for Company H - Real Estate B2B | English | Iscte | 2025 | 2025 |
| Huanhuan Cheng | International Business Development Plan for Shanghai S Machine Trading Company | English | Iscte | 2025 | 2025 |
| Zhiyuan Xiang | Internationalization and Business Development Plan for Naweida in North America | English | Iscte | 2025 | 2025 |
| Li Qingyi | Business Development Plan of Shanghai A Real Estate Company - Real Estate Sector | English | Iscte | 2025 | 2025 |
| Yu Zhao | Commercial Development Plan of S Explosion Proof Electrical Communication Company | English | Iscte | 2025 | 2025 |
| Lu Yang | Commercial Development Plan of Online Master Degree for Golden Company | English | Iscte | 2025 | 2025 |
| Yuan Rui | New energy network car-hailing maintenance service business plan | English | Iscte | 2025 | 2025 |
| Diogo Frade Cecílio | Caravanism as a competitive advantage for tourism in Portugal. | English | Iscte | 2023 | 2024 |
| Bimao Huang | Analysis on Marketing Management of Enterprises——iFlytek | English | Iscte | 2024 | 2024 |
| Yanpeng Yao | Research on Innovative Marketing Strategies for Small and Medium-sized Enterprises in the New Era | English | Iscte | 2024 | 2024 |
| Wangbing Feng | The impact of AI technology on sustainability in the e-commerce industryO impacto da tecnologia de IA na sustentabilidade no setor de comércio eletrônico | English | Iscte | 2024 | 2024 |
| Chaoyue Zhang | How Retail Enterprises Maintain Customer Stickiness Through Service Innovation Under The Digital Economy- Taking Starbucks As An Example | English | Iscte | 2024 | 2024 |
| Mafalda Castanheira Rodrigues Vinhas Ribeiro | Nazaré: A brand or media hype? | Portuguese | Iscte | 2022 | 2024 |
| Joana do Vale Viegas Silva Carvalho | Environmental Sustainability in football clubs? strategy ? The perception of Sporting Clube de Portugal?s fans | English | Iscte | 2023 | 2023 |
| Afonso Schneider Carrilho | BRAND/SPONSOR STRATEGY WHEN ASSOCIATING WITH A FOOTBALL CLUB: REACTION OF SUPPORTERS AND CONSUMER | Portuguese | Iscte | 2023 | 2023 |
| Ricardo Manuel Meira Santos Guimaraes Capela | HOW DOES SOCIAL MEDIA MARKETING IMPACT BRAND LOYALTY IN THE LUXURY FASHION INDUSTRY IN PORTUGAL | English | Iscte | 2023 | 2023 |
| Maria Zita Gonçalves da Costa Marques Guerra | Capturing the Value of University-Business Cooperation: Demola project at Instituto Politécnico de Setúbal | Portuguese | Iscte | 2021 | 2022 |
| Isabel Contreras Calado Oitavén | Customer's Perceived Risk & Intention to Visit Restaurants during COVID-19: An Empirical Analysis in Portugal | English | Iscte | 2021 | 2021 |
| Inês Martins da Rocha Velez Monteiro | In-Company Project: Developing a model that optimizes the number of flyers produced and measure its efficiency | English | Iscte | 2021 | 2021 |
| Ana Filipa dos Santos Correia | Online vs Offline: Who Will Win the Battle for your Retail Euro? | English | Iscte | 2021 | 2021 |
| Madalena Mendes Gonçalves Arez Torres | Investigating Which Factors Influence Consumer's Online Purchase Intentions: The Luxury Watch Industry | English | Iscte | 2021 | 2021 |
| Vera Bruna Gonçalves Ferreira | The Impact of Music in Consumer Behavior: Applied to Television Commercials of Fast Moving Consumer Goods | English | Iscte | 2021 | 2021 |
| Nilufar Kolayei Alipour | Analysis of consumer perception regardint the electric vehicle market | English | Iscte | 2021 | 2021 |
| Yubai Wang | The Case Study Of Cascais Municipality Place Branding Based On Chinese Tourist Preferences | English | Iscte | 2021 | 2021 |
| Sofia Miasnikova | Impacts of Culture-led Regeneration on the Citizens' Perception of the City Image and Brand and Quality of Life | English | Iscte | 2021 | 2021 |
| Mafalda Pereira Moura Mendes | Pandemic context and implications for Portuguese SMEs? Internationalization | English | Iscte | 2021 | 2021 |
| Audrey Monique Pascale Vanoverbeke | Country-of-origin and its influence customer purchasing decisions | English | Iscte | 2021 | 2021 |
| Filipa Jesus Amaral | Online Buying in Pandemic Times: The Effects of COVID-19 on Electronic Commerce | English | Iscte | 2021 | 2021 |
| Wang Mengjie | Internet marketing and customer loyalty-Perfect Diary, as an example | English | Iscte | 2019 | 2021 |
| Raquel Nabais Baldo Pereira Lourenço | CUSTOMER SEGMENTATION AT VODAFONE PORTUGAL: ARE WE GETTING TO THE RIGHT PEOPLE? | English | Iscte | 2019 | 2021 |
| Ying Ding | The influence of Country-of-origin effects on Portuguese consumers purchase intention: The Chinese Smartphone Brand | English | Iscte | 2018 | 2021 |
| Zhang Xin | Sports Marketing: Research on NBA marketing strategy in Chinese basketball market | English | Iscte | 2020 | 2020 |
| Zhang Peng | Trends of Anti-consumption Awareness and Behaviours in The Chinese Society | English | Iscte | 2020 | 2020 |
| Miguel Tavares de Sá | The Influence of Booking on Accommodation Reservations | Portuguese | Iscte | 2018 | 2020 |
| Lucas Gérard Chappe | DEMOGRAPHICS, CULTURAL DIMENSIONS AND COGNAC CONSUMPTION IN FRANCE: A CONSUMER BEHAVIOR ANALYSIS BASED ON THE MARKETING MIX | English | Iscte | 2019 | 2020 |
| Joséphine Jeanne Julia Despaux | INNOVATIONS, MARKET TRENDS AND MALE CONSUMERS? BEHAVIOR IN THE COSMETIC INDUSTRY | English | Iscte | 2019 | 2020 |
| Ferryan Nugraha | Youtube and Purchase Intention: A Study on The Influence of Youtube Video on Consumers Purchase Intentions among Millenials In Indonesia | English | Iscte | 2019 | 2020 |
| Maria Carolina Neves Abreu Santos Simões | Innovation in the Wine Market in Portugal: Analysis of the Implementation of Canned Wine (To-Be) | Portuguese | Iscte | 2018 | 2019 |
| David Coelho Brito | Sports Sponsorship and the Impact on a Brand?s Purchasing Intention and Recommendation: Red Bull, More than Wings | English | Iscte | 2019 | 2019 |
| Joana Silva Mateus | The Impact of Corporate Reputation on Bank Constumer's Trust, Satisfaction and Loyalty: Comparison between the brands ActivoBank and Millennium BCP | Portuguese | Iscte | 2018 | 2019 |
| Miguel Veloso Pinto | Understanding what leads to a Start-up failure by creating an S/F Prediction model for the Portuguese companies | English | Iscte | 2018 | 2019 |
| Manuel Bernardo de Almeida Gabriel Saraiva da Cunha | Internationalization of SMEs in Portugal: Focus on the shoe manufacturing industry of Portugal | English | Iscte | 2018 | 2019 |
| António José Marçalo Pires Trigo | How Different Cultures Respond to Controversial Advertisements: A Three way Cross-Cultural Study | English | Iscte | 2019 | 2019 |
| Bárbara Filipa Nobre Cardoso | Olfactory Purchases - How does scent influence the consumer?s decision-making process? | English | Iscte | 2018 | 2019 |
| Manon Marie Philippine Lamps | Agile project management: a potential tool for enhancing innovation capacity in organisations. | English | Iscte | 2019 | 2019 |
| Harmony Marie Paulette Boda | Female leadership in the creative industries | English | Iscte | 2019 | 2019 |
| Diogo Garcia Martinho | INSTAGRAM AS A TOOL FOR SHAPING AIRLINE CORPORATE REPUTATION | English | Iscte | 2018 | 2018 |
| Tiago João Grilo Mendes | Critical Success Factors when Exporting "Vinho Verde" | English | Iscte | 2018 | 2018 |
| Patrick Peter Pohl | From Berlin to Lisbon: Is carsahring a niche or is there to stay | English | Iscte | 2018 | 2018 |
| Stanislava Plamenova Antova | The influence of Sofia's destination image on tourism satisfaction, intention to recommend, and post-visit intentions towards Bulgarian products: Does unique image matter? | English | Iscte | 2017 | 2018 |
| Marcelo Anderson de Souza | 4° REVOLUÇÃO INDUSTRIAL AMEAÇAS OU OPORTUNIDADES? ?Como o impacto da utilização do Waze e Uber na Cidade de São Paulo ? Brasil explica o fenómeno da quarta revolução industrial? | Portuguese | Iscte | 2017 | 2018 |
| Rita Meireles Alves Tamagnini Faria | How rebranding affects the brand equity of a private label brand | English | Iscte | 2017 | 2018 |
| Li Changzhao | Research on Security Factors of Mobile Payment ??Taking Alipay, the leader of China's third party payment, as an example | English | Iscte | 2017 | 2018 |
| Artur Filipe Ribeiro Mendes | How do Political Actors Trace Voters? | English | Iscte | 2016 | 2017 |
| Mariana Falcão Correia Cabral da Costa | The Factors Influencing Electronic Trust and Purchase Intentions in Online Booking Websites: A Study of the Portuguese Consumer | English | Iscte | 2016 | 2017 |
| Helena Maria dos Santos Silva Ribeiro | The Importance of Green Marketing for Portuguese Companies in the Footwear Industry | English | Iscte | 2016 | 2017 |
| Alexandre Pamplona Ramos de Oliveira Pontes | Independent Music Artists and their Access to Distribution and Communication Channels | English | Iscte | 2016 | 2017 |
| Lars Fünderich | Analysis of Connected-Car-Concepts in the Premium Car Manufacturer Industry | English | Iscte | 2015 | 2016 |
| Thays de Pimentel Teixeira Menezes | Uncovering the External Perspective of a Corporate Brand | English | Iscte | 2014 | 2015 |
| Ana Fátima Vilela Martins | A Gestão de Marcas no Setor das Águas Engarrafadas: Perspectiva das Organizações e Visão dos Consumidores | Portuguese | Iscte | 2014 | 2015 |
| Jan Stange | Turnaround Management and its New Requirements - The significance of innovation management for restructuring ambition and how to measure an organization´s innovativeness | English | Iscte | 2014 | 2015 |
| Marta Maria Khomko | Fueling the Revolution: Social Media's Role in Societal Revolutions | English | Iscte | 2014 | 2015 |
| Joana Cristina Gamboia Fonseca | The impact of green marketing practices on consumer buying decision. | English | Iscte | 2013 | 2015 |
| João Oliveira Pestana Gomes Jasmins | Clube Desportivo Nacional: O valor da marca | Portuguese | Iscte | 2012 | 2014 |
| André Neto Rodeia Macedo | Social Commerce: How sould portuguese companies invest in it? | English | Iscte | 2012 | 2013 |
| Sara Santos de Jesus | Who is Portugal? | English | Iscte | 2011 | 2012 |
| Patrícia Alexandra Vieira Bento | A Divulgação da Nacionalidade nas Marcas Portuguesas de Calçado: Valor acrescentado ou valor que inferioriza? | Portuguese | Iscte | 2011 | 2012 |
| Ana Maria Godinho Vicente Pereira Costa | Gastronomia Portuguesa: Um tesouro além fronteiras | Portuguese | Iscte | 2011 | 2012 |
| Ana Denise Pereira Sobreiro Martins Maltez | Frequência de ida às Salas de Cinema: A importância dos trailers e das redes sociais | Portuguese | Iscte | 2011 | 2012 |
M.Sc. Final Projects (52)
Ongoing (12)
| Student Name | Title/Topic | Language | Status | Institution | Initial Year |
|---|---|---|---|---|---|
| Qilin Sheng | Marketing Plan for Online Agricultural Products of Shanghai Quanyun Zhisheng Co., Ltd. | English | Delivered | Iscte | 2025 |
| Ruoyu Li | Marketing Plan for S Company Health Food | English | Delivered | Iscte | 2025 |
| Chonghuang Zhou | Commercial development plan of Hawk-Matic Cigarette Injectors by Wenzhou Haoke Electric Co., Ltd. | English | Developing | Iscte | -- |
| Jian Zhang | Commercial development plan of Dataori's SIEM platform | English | Developing | Iscte | -- |
| Sini Yu | Commercial Development Plan for a Comprehensive Pet Platform in East China | English | Developing | Iscte | -- |
| Hao Cheng | Commercial Development Plan of Company T on the Chinese Market by using Tmall Global Platform | English | Delivered | Iscte | -- |
| Xiaofang Zhang | Commercial Development Plan of ZD Interactive Murder Mistery Game Stores | English | Delivered | Iscte | -- |
| Jiasheng Liu | Commercial Development Plan of Company L | English | Delivered | Iscte | -- |
| Xin Zhang | Business Development Plan of Company D new sales channels | English | Developing | Iscte | -- |
| Fan Xu | Business Development Plan of F Company's Cat Food Products | English | Developing | Iscte | -- |
| Yuefei Ying | Commercial development plan for company A's eye daily products | English | Developing | Iscte | -- |
| Long Xuyan | Marketing Plan of JC Training Conpany | Developing | Iscte | 2024 |
Concluded (40)
| Student Name | Title/Topic | Language | Institution | Initial Year | Concluding Year |
|---|---|---|---|---|---|
| Hao Cheng | Business Plan for Company T Develop the Chinese Market on Tmall Global Platform | English | Iscte | 2025 | 2025 |
| Jian Zhang | Marketing Plan of Dataori's SIEM platform | English | Iscte | 2025 | 2025 |
| Chonghuang Zhou | Marketing Plan of Hawk-Matic Cigarette Injectors by Wenzhou Hulk Electric Co., Ltd. for 2025 | English | Iscte | 2025 | 2025 |
| Wu Han | Plan to increases sales of Apha Company | English | Iscte | 2024 | 2024 |
| Yanbing Xu | Research on Marketing Plan of L Cable International Trade Company in Brazil | English | Iscte | 2024 | 2024 |
| Yuan Rui | Take GD Trust as an example-- - - -marketing strategy research | English | Iscte | 2024 | 2024 |
| Gu Yanxin | Definition of An Action Plan to Strengthen The SAIC Group Brand in Its Industry Context | English | Iscte | 2024 | 2024 |
| Tomás Rodrigues Loureiro e Boléo de Freitas | Analytical Based View of Digital Marketing | English | Iscte | 2023 | 2023 |
| Lu Yang | Research on marketing strategy optimization of online master degree based on Internet self-media for golden company after the epidemic | English | Iscte | 2023 | 2023 |
| Yu Zhao | Marketing Strategy Optimization for S Explosion Proof Electrical Communication Company | English | Iscte | 2023 | 2023 |
| Qiao He | Huya Live Streaming Platform Starfire Program Market Strategy Study | English | Iscte | 2023 | 2023 |
| Shufang Feng | MF Online Tutoring Company Marketing Optimization Plan | English | Iscte | 2023 | 2023 |
| Haonan Xu | On how to achieve positive profit growth in the face of tightening regulation in the payments industry | English | Iscte | 2023 | 2023 |
| Fernando Maria Fonseca Vidal Borja Santos | Innovative Business Plan for Health and Wellness Marketplace | Portuguese | Iscte | 2021 | 2022 |
| Porfirio Manuel Ipupo Muacassange | Innovative Business Plan in The Art Candle Bless Decorative Candle Market | Portuguese | Iscte | 2021 | 2021 |
| Pedro André Pinho da Silva | Iberian market entry strategy for a new brand for mattress. | English | Iscte | 2018 | 2019 |
| Noelle Caroline Claudine Denise Bessière | The cinema experience within the catering industry: innovation and opportunities | English | Iscte | 2018 | 2019 |
| Jenny Ly | Internationalisation: Joe & The Juice in Australia | English | Iscte | 2017 | 2018 |
| Fausto de Carvalho Simoes | Business plan for FC Media Experience | English | Iscte | 2018 | 2018 |
| Morgane Sylvie Jegu | In what extent can the brand experience be transferred through the internationalization process especially in Asia | English | Iscte | 2017 | 2018 |
| Camille Anne Sophie Mayet | Employer branding of Infotel: a close collaboration between marketing and human resources | English | Iscte | 2017 | 2018 |
| Li Junying | Factors that Influence Users to take Part in Wechat Marketing Activities | English | Iscte | 2014 | 2015 |
| Miguel Maria dos Santos de Mendonça Belo | The Strategic Role of Moocs in Education and its Effects on the Competitive Recovery of Portugal | English | Iscte | 2012 | 2014 |
| Monika Tormová | Rebranding of People Management Forum | English | Iscte | 2012 | 2013 |
| Ana Sofia Faustino Rodrigues | Selling Hapiness | English | Iscte | 2012 | 2013 |
| Gonçalo Viegas e Costa Marques da Silva | Internacionalização da Marca Sporting Clube de Portugal | Portuguese | Iscte | 2012 | 2013 |
| Maria Francisca Ilharco de Moura Teixeira Viana | LEG BAG - How to add value in the world of fashion accessories | English | Iscte | 2011 | 2012 |
| Bernardo Maria Cavaca Gomes Cardoso | A Quebra no Sector da distribuição - Categoria Pescado Fresco | Portuguese | Iscte | 2011 | 2012 |
| James Robert Woods | Energy Apllications - Enabling Energy Services | English | Iscte | 2011 | 2012 |
| Nuno Filipe Rodrigues Sequeira | A Pegada Económico-Social dos Sistemas de Inovação em Rede: O caso da Brisa Inovação e Tecnologia | Portuguese | Iscte | 2011 | 2012 |
| Susana Mónica da Silva José | Communication Strategies for NGO: The Rotary Club Case | English | Iscte | 2011 | 2012 |
| Nuno Miguel Camilo Martins dos Santos | Viabilidade da Implementação da marca Jamie Oliver em Portugal | Portuguese | Iscte | 2011 | 2012 |
| Joana Raquel Gomes Correia | Does the image of a country matter? The case of Portugal and its country of origin effects in the Portuguese footwear industry | English | Iscte | 2011 | 2012 |
| Zita Molnár | How to Reach Moviegoers - Inbound vs. Outbound Tools in Film Marketing | English | Iscte | 2011 | 2012 |
| Rita Isabel Ribeiro de Almeida Proença Bilro | Estratégias de Responsabilidade Social e Comércio Justo: Caso Ben & Jerry's | Portuguese | Iscte | 2010 | 2012 |
| Rui Diogo Duarte Mendes Serra | Mitigação do Malware para o Desenvolvimento Empresarial em Portugal | Portuguese | Iscte | 2011 | 2012 |
| Milan Manahar Meggi | Estudo do Processo de Decisão na Escolha de uma Consultora: O Caso dos Serviços. | Iscte | 2010 | 2011 | |
| Ana Raquel Mateus Carrilho | Merry Cupcakes: Um plano estratégico para um futuro ainda mais doce. | Iscte | 2010 | 2011 | |
| Rafael Gonçalo da Costa Carvalho Lopes | Projecto Estratégico para Voos mais Altos - Escola de salto com vara da FPA. | Iscte | 2010 | 2011 | |
| Ana Maria Mouronho de Almeida | Análise da Eficácia dos Cartões de Fidelização na Retenção de Clientes na Distribuição Moderna em Portugal. | Portuguese | Iscte | 2009 | 2010 |
