Português
| Teaching Year | Semester | Course Name | Degree(s) | Coordinator |
|---|---|---|---|---|
| 2025/2026 | 2º | Marketing Management | Bachelor Degree in Human Resources Management; | No |
| 2025/2026 | 1º | Marketing for Technology | Bachelor Degree in Computer Science and Business Management (PL); | No |
| 2025/2026 | 1º | Marketing Fundamentals | Bachelor Degree in Industrial Management and Logistics; | No |
| 2025/2026 | 1º | Operational Marketing | Bachelor Degree in Management; | No |
| 2024/2025 | 2º | Insight Selling | Post Graduation Program in Commercial Direction; | Yes |
| 2024/2025 | 2º | Sales Strategy and Sales Analytics | Post Graduation Program in Business Administration - EMBA; | Yes |
| 2024/2025 | 2º | Performance Management | Other programme in Applied Online Sales Management; | Yes |
| 2024/2025 | 2º | Marketing Management | Bachelor Degree in Human Resources Management; | No |
| 2024/2025 | 1º | Marketing for Technology | Bachelor Degree in Computer Science and Business Management (PL); | No |
| 2024/2025 | 1º | Commercial Strategic Planning | Post Graduation Program in Commercial Direction; | Yes |
| 2024/2025 | 1º | Commercial Management and Digital Sales | Bachelor Degree in Digital Technologies and Management; | No |
| 2024/2025 | 1º | Marketing Management | -- | No |
| 2024/2025 | 1º | Operational Marketing | Bachelor Degree in Management; | No |
| 2023/2024 | 2º | Insight Selling | Post Graduation Program in Commercial Direction; | Yes |
| 2023/2024 | 2º | Sales Strategy and Sales Analytics | Post Graduation Program in Business Administration - EMBA; | Yes |
| 2023/2024 | 2º | Performance Management | Other programme in Applied Online Sales Management; | Yes |
| 2023/2024 | 2º | Marketing Management | Bachelor Degree in Human Resources Management; | No |
| 2023/2024 | 1º | Marketing for Technology | Bachelor Degree in Computer Science and Business Management (PL); | No |
| 2023/2024 | 1º | Commercial Strategic Planning | Post Graduation Program in Commercial Direction; | No |
| 2023/2024 | 1º | Commercial Management and Digital Sales | Bachelor Degree in Digital Technologies and Management; | Yes |
| 2023/2024 | 1º | Marketing Management | -- | No |
| 2023/2024 | 1º | Operational Marketing | Bachelor Degree in Management; | No |
| 2022/2023 | 2º | Insight Selling | Post Graduation Program in Commercial Direction; | Yes |
| 2022/2023 | 2º | Marketing Management | Bachelor Degree in Human Resources Management; | No |
| 2022/2023 | 1º | Marketing for Technology | Bachelor Degree in Computer Science and Business Management (PL); | No |
| 2022/2023 | 1º | Commercial Strategic Planning | Post Graduation Program in Commercial Direction; | Yes |
| 2022/2023 | 1º | Trade Marketing | Post Graduation Program in Marketing Management; | Yes |
| 2022/2023 | 1º | Marketing Management | -- | No |
| 2022/2023 | 1º | Operational Marketing | Bachelor Degree in Management; | No |
| 2022/2023 | 1º | Marketing Management | -- | No |
| 2021/2022 | 2º | Sales Strategy and Sales Analytics | Post Graduation Program in Business Administration - EMBA; | Yes |
| 2021/2022 | 2º | Marketing Management | Bachelor Degree in Human Resources Management; | No |
| 2021/2022 | 1º | Commercial Strategic Planning | Post Graduation Program in Commercial Direction; | Yes |
| 2021/2022 | 1º | Trade Marketing | Post Graduation Program in Marketing Management; | Yes |
| 2021/2022 | 1º | Sales Management for Executives | Master Degree in Applied Management; | Yes |
| 2021/2022 | 1º | Marketing Management | -- | No |
| 2021/2022 | 1º | Operational Marketing | Bachelor Degree in Management; | No |
| 2020/2021 | 2º | Network Sales Operacional Management | -- | Yes |
| 2020/2021 | 2º | Marketing Management | Bachelor Degree in Human Resources Management; | No |
| 2020/2021 | 1º | Commercial Strategic Planning | Post Graduation Program in Commercial Direction; | Yes |
| 2020/2021 | 1º | Sales Management for Executives | Master Degree in Applied Management; | Yes |
| 2020/2021 | 1º | Social Selling | -- | Yes |
| 2020/2021 | 1º | Marketing Management | -- | No |
| 2019/2020 | 2º | Network Sales Operacional Management | -- | Yes |
| 2019/2020 | 2º | Marketing for Technology | Bachelor Degree in Computer Science and Business Management (PL); | No |
| 2019/2020 | 2º | Marketing Management | Bachelor Degree in Human Resources Management; | No |
| 2019/2020 | 1º | Commercial Strategic Planning | Post Graduation Program in Commercial Direction; | Yes |
| 2019/2020 | 1º | Marketing Management | -- | No |
Teaching Activities
Supervisions
M.Sc. Dissertations (7)
Concluded (7)
| Student Name | Title/Topic | Language | Institution | Initial Year | Concluding Year |
|---|---|---|---|---|---|
| Marta Mourão de Almeida Coutinho Falcão | Perceptions of marketing professionals from the largest companies in Portugal regarding neuromarketing | English | Iscte | 2019 | 2021 |
| Carolina Serrano Gião Silveira Neves | The Impact of Social Media: Instagram VS Online Site Reviews on Hotels? Client Quality Perception | English | Iscte | 2019 | 2020 |
| Patrícia Neto Cordeiro Santos Louro | Does Instagram and Opinion Makers influence on the consumer decision making and buying processes in the Fashion and Beauty industries? | English | Iscte | 2019 | 2020 |
| João Manuel Simão Barata | The effect that frequent flier programs has on the brand loyalty of low cost airline customers | English | Iscte | 2019 | 2020 |
| Mariana Filipa Lavos Pelicano | The Impact of Food Delivery on Eating Habits and Health | Portuguese | Iscte | 2019 | 2020 |
| Renata de Carvalho e Santos Pereira | Marketing plan for Group StarSul | Portuguese | Iscte | 2019 | 2020 |
| Maria Clara Luxo Correia | A Importância das Competências Adquiridas na Prática Desportiva Federada no Desempenho dos Gestores Comerciais no Retalho | Portuguese | Iscte | 2012 | 2013 |
M.Sc. Final Projects (48)
Ongoing (1)
| Student Name | Title/Topic | Language | Status | Institution | Initial Year |
|---|---|---|---|---|---|
| Tiago Alexandre Duarte Pereira | New Business Control and Management System for the Professional Products Division of L'Oréal Portugal | Developing | Iscte | 2024 |
Concluded (47)
| Student Name | Title/Topic | Language | Institution | Initial Year | Concluding Year |
|---|---|---|---|---|---|
| André Miguel Martins Farinha | The launch of Skip brand detergent wipes for machine laundry washing | Portuguese | Iscte | 2024 | 2024 |
| Diana Marques Caldeirinha | Communication Plan - Sintra Delegation of the Portuguese Red Cross | Iscte | 2024 | 2024 | |
| Tânia Filipa Correia da Cruz | The training plan for the commercial team at Matrizauto de Sintra. | Portuguese | Iscte | 2024 | 2024 |
| Patrícia Amaro Parreira | Business Plan of a Personal and Family Life Management System | Iscte | 2024 | 2024 | |
| Joana Margarida Serras Pimenta Clemente | Propuesta de implementación de la tienda online de Óptica Vistissom II Lda. | Portuguese | Iscte | 2023 | 2023 |
| Pedro Cardeira da Silva Machado Borges | Anything Corporation: A New Standard for the Professional Photography Market | Portuguese | Iscte | 2022 | 2023 |
| Paulo Ricardo de Abreu Cruz | Relaunch of commercial services in the hair area of ??MYFACE clinic | Portuguese | Iscte | 2022 | 2023 |
| Bruno Emanuel Tubal Caeiro Martins | Expansion strategy for the brand Sabores do Churrasco, through the franchise business model. | Portuguese | Iscte | 2022 | 2023 |
| Rui David Pinto dos Santos Dionísio | Improvement and introduction of new Dasboards in the company | Portuguese | Iscte | 2022 | 2023 |
| Pedro Filipe Espírito Santo Porto | Marketing and Communication Plan for a new TAP Air Portugal route | Portuguese | Iscte | 2022 | 2023 |
| Jorge Manuel Fernandes Rodrigues | Business plan - recovery and managment of extraction waste in quarries | Portuguese | Iscte | 2022 | 2023 |
| Marco Alexandre da Cruz Meireles | Sales force reorganisation and commercial activity plan of the company MPG | Portuguese | Iscte | 2022 | 2023 |
| Nuno Rafael Baptista da Silva | Marketing and Communication Plan for Sparkyway Lda | Portuguese | Iscte | 2022 | 2023 |
| André Ricardo Feio Seco | Adherence to Therapy Service ? Diabetes and HypertensionReis Barata Pharmacy Group | Portuguese | Iscte | 2022 | 2023 |
| Bruno Gonçalo Moreira Moleiro | Digital Communication Plan to launch a new company in the real estate | Portuguese | Iscte | 2022 | 2023 |
| Fernando Miguel Farinha Simão | Digital transformation plan for Alfa Insurance Company's Agents | Portuguese | Iscte | 2022 | 2023 |
| Beatriz Cardoso Moreira | Business plan: Bound | Portuguese | Iscte | 2022 | 2023 |
| Fernanda Blaya | The marketing plan with an emphasis on Cleverti's digital communication plan | Portuguese | Iscte | 2022 | 2023 |
| Ivo Alexandre da Cruz Xavier | Sales Management using dynamic dashboards | Portuguese | Iscte | 2022 | 2023 |
| Célia Maria Neves Gusmão Pires Capucho | Management Control model for the pharmaceutical sector using dynamic Dashboards to support decision making | Portuguese | Iscte | 2022 | 2023 |
| Luis Filipe Fernandes Monteiro | Compensation and Incentives models in sales forces, applied to the company Epoch | Portuguese | Iscte | 2022 | 2023 |
| Marta Isabel Ferreira da Graça Ferreira | New training model for the sales force and exclusive agents of an Insurance Company | Portuguese | Iscte | 2022 | 2022 |
| Helena Maria Paiva Barreto Nunes Batista | Click-and-collect implementation project at Entrecampos Lidl?s Store | Portuguese | Iscte | 2021 | 2022 |
| Sara Mesquita Olaio | Glintt's Marketing Plan for Sifarma.Coaching | Portuguese | Iscte | 2021 | 2022 |
| Fernando Manuel Jorge da Silva Alho | A strategic alliance as a business catalyst: business plan of UP (União de Produtores) | Portuguese | Iscte | 2021 | 2022 |
| Daniel José da Graça Oliveira Santos | Logistics Operations and Supply Chain Plan for the launch of the UP | Portuguese | Iscte | 2021 | 2022 |
| João Guilherme Rodrigues Sobral | Olimec commercial plan for 2022 | Portuguese | Iscte | 2021 | 2022 |
| Ana Sofia Santos Marques Pimentel Bertão | Preparing the future of Real Estate in Portugal - Casafari and the advent of Proptech | Portuguese | Iscte | 2021 | 2022 |
| Maria Alexandra Santos Galhardo | Opportunity in Pandemic: How to increase SMEs' loyalty to TAP? | Portuguese | Iscte | 2021 | 2022 |
| Maria Beatriz Faria de Nogueira Vinha | The Influence of Green Marketing on the Worten Consumer | English | Iscte | 2019 | 2020 |
| Hugo Alexandre Baptista da Silva | Integration of Driving Performance Efficiency Metrics in Heavy-Truck Companies: Joiditrans, Lda In-Company Project | English | Iscte | 2019 | 2020 |
| Rita Maria Lopes Pinto | Engaging With Customer Experience While Visiting A Shopping Centre | English | Iscte | 2019 | 2020 |
| Rogério de Magalhães Dias | A Estratégia Multiacesso da Generali para o Canal Agentes de Seguros | Portuguese | Iscte | 2013 | 2014 |
| José Manuel Miranda Bastos | O Despertar do Retalho Especializado, uma Nova Estratégia! O caso Moteespa | Portuguese | Iscte | 2012 | 2013 |
| Amílcar Ismael Barreto | O que Motiva as Equipas de Vendas da Industria Farmacêutica - O caso Roche | Portuguese | Iscte | 2012 | 2013 |
| André Lizardo Francisco Botelho de Amaral | Atual Modelo de Negócio de um Agente Empresarial - O caso Fujitsu Telecomunicações Portugal, SA | Portuguese | Iscte | 2011 | 2013 |
| Carlo Alexander da Costa de Pinho | OnePharma CLM - Projecto inovador de promoção farmacêutica | Portuguese | Iscte | 2011 | 2012 |
| Ana Raquel Soeiro Boleto | Humor in Marketing as a Success Factor: The case of MEO | English | Iscte | 2011 | 2012 |
| Maria Helena dos Anjos Vicente Dias | A Vigilância e Segurança de Edifícios e Instalações - O caso da EDP Distribuição de Energia, SA | Portuguese | Iscte | 2011 | 2012 |
| Luís Filipe Campos Batista de Menezes Collaço | O Marketing Relacional do Ford Fiesta | Portuguese | Iscte | 2011 | 2012 |
| Rute Isabel dos Santos Pedro Menezes | A segmentação do Mercado Óptico, como resposta aos Novos Desafios do Sector. O caso das lentes oftálmicas da Hoya | Portuguese | Iscte | 2011 | 2012 |
| Bruno Filipe Salvado Aragão Duarte Gonçalves | Sustentabilidade do Canal Indirecto de Vendas da Vortal | Portuguese | Iscte | 2011 | 2012 |
| Victor Henrique Gomes da Silva | A Utilização de Forças de Vendas em Outsourcing e suas Implicações Estratégicas no Mercado de Cartões de Crédito - O caso Barclaycard. | Portuguese | Iscte | 2009 | 2011 |
| José António Adolfo Gonçalves | Iscte | 2010 | 2011 | ||
| Anabela Silva dos Reis Marques | Determinantes para a motivação dos clientes no apoio à venda de SI. | Portuguese | Iscte | 2009 | 2011 |
| Paulo Alexandre Pereira Manso | A Reorganização da Força de Vendas Face ao Novo Mercado de Electrodomésticos de Encastre. O caso da Teka Portugal S.A. | Portuguese | Iscte | 2009 | 2011 |
| Paulo Miguel Clímaco Lilaia | Plano de Negócios - Absolutis Empresa Farmacêutica de Medicamentos Genéricos. | Portuguese | Iscte | 2009 | 2010 |
