G-risks
G-risks - “Gamblification” of sport and new generations: tendences, addictions, social harms, and risks for integrity of sports.
Description

In recent years there has been a growing influence of the gambling industry into the world of sport and sporting culture, which the literature has described as the "gamblification of sport". Bookmakers dominate sponsorship in the sports sector, states have increased their dependence on tax revenues from gambling and advertising for sports betting takes up more and more airtime on television and radio. Consequently, sports betting is becoming increasingly normalised in society. Although the liberalisation of gambling is an inevitability (given the ease of access to illegal markets), the absence of regulations establishing restrictions on sponsorship in the sports ecosystem and on sports betting advertising in several countries, such as Portugal, has been exposed risk groups to addiction.

 

The aim of this research and its innovative nature is, precisely, to evaluate in what extent the "gamblification of sport” have been changed the consumption of and the interest in sports events in young people and athletes in Portugal, and what kind of risks this represent for society and integrity of sports. 

Challenge

The research question is divided into four objectives that expand the literature:

  1. examine the prevalence levels of gambling in young people (18-35) and amateur athletes in Portugal;
  2. to understand in what extent betting is normalised in Portuguese society and the role that gambling plays in the consumption of sport events in young people and amateur and semi professional athletes;
  3. to explore the new threats for sports integrity and social health, not necessarily related to pathological gambling;
  4. to map international good practices and suggest public policies that mitigate the harmful effects of the "gamblification of sport”.
Internal Partners
Research Centre Research Group Role in Project Begin Date End Date
CEI-Iscte Democracy, Activism and Citizenship Partner 2025-02-01 2026-08-31
External Partners

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Project Team
Name Affiliation Role in Project Begin Date End Date
Marcelo Moriconi Research Fellow (DCPPP); Integrated Researcher (CEI-Iscte); Principal Researcher 2025-02-01 2026-08-31
Miguel Rui Ribeiro da Silva Taborda Ramos Associate Researcher (CIS-Iscte); Researcher 2025-02-01 2026-08-31
Sibila Marques Professora Auxiliar (DPSO); Integrated Researcher (CIS-Iscte); Researcher 2025-02-01 2026-08-31
Project Fundings
Reference/Code Funding DOI Funding Type Funding Program Funding Amount (Global) Funding Amount (Local) Begin Date End Date
2023.15001.PEX -- Award Fundação para a Ciência e Tecnologia (FCT) - Concurso de Projetos Exploratórios em Todos os Domínios Científicos 2023 - Portugal 49917.50 - 2025-02-01 2026-08-31
Publication Outputs

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Related Research Data Records

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Related References in the Media

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Other Outputs

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Project Files

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G-risks - “Gamblification” of sport and new generations: tendences, addictions, social harms, and risks for integrity of sports.
2025-02-01
2026-08-31