Corporate Social Responsibility (CSR) has received substantial attention in Europe in the last decade. An incremental number of initiatives gave it high visibility both in the academia and in the public sphere. However, there is scarce research on the meanings attributed by the European public to CSR, and how these relate to their values, identities and choices as consumers. Moreover, there is a lack of comparative studies that can help to better understand how supra-national regulations contribute to the circulating representations about CSR. This project intends to examine the current social representation of CSR in different countries across Europe. The main goal is to develop a comparative perspective between member-states that have entered the European Union in different accession phases (France, Italy, Spain, Portugal, and Slovenia), and have thus different time-frames of exposure to EU soft laws on CSR. This will also allow to update the knowledge about the social representation of CSR in relation to previous research (Duarte, et al., 2010, Golob, 2011), and analyze whether it has kept stable or changed in the last decade. A second goal is to examine psychosocial factors that can contribute to identify segments of the public that are differently engaged with the CSR principles and practices. Three factors are examined in this project: values, pro-environmental identity and sustainable consumption behaviors. Crossing these variables will allow us to examine if and how are these individual characteristics associated with a specific representation of CSR at the country-level. The project will allow gathering information that contributes for a better understanding of the relationship the European publics establish with companies’ socially responsible principles and practices. 

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Com o objetivo de aumentar a investigação direcionada para o cumprimento dos Objetivos do Desenvolvimento Sustentável para 2030 das Nações Unidas, é disponibilizada no Ciência-IUL a possibilidade de associação, quando aplicável, dos projetos científicos aos Objetivos do Desenvolvimento Sustentável. Estes são os Objetivos do Desenvolvimento Sustentável identificados para este projeto. Para uma informação detalhada dos Objetivos do Desenvolvimento Sustentável, clique aqui.