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Loureiro, S. M. C. & Ferreira, E. S. (2016). Engaging tourists with museums in the destination Lisbon. In Fortin, D., and Ozanne, L. K. (Ed.), Proceedings of ANZMAC 2016 - Marketing in a Post-Disciplinary Era. (pp. 1020-1029). Christchurch, New Zealand: University of Canterbury, Department of Management, Marketing and Entrepreneurship, College of Business and Law.
S. M. Loureiro and E. S. Ferreira, "Engaging tourists with museums in the destination Lisbon", in Proc. of ANZMAC 2016 - Marketing in a Post-Disciplinary Era, Fortin, D., and Ozanne, L. K., Ed., Christchurch, New Zealand, University of Canterbury, Department of Management, Marketing and Entrepreneurship, College of Business and Law, 2016, pp. 1020-1029
@inproceedings{loureiro2016_1732202257597, author = "Loureiro, S. M. C. and Ferreira, E. S.", title = "Engaging tourists with museums in the destination Lisbon", booktitle = "Proceedings of ANZMAC 2016 - Marketing in a Post-Disciplinary Era", year = "2016", editor = "Fortin, D., and Ozanne, L. K.", volume = "", number = "", series = "", pages = "1020-1029", publisher = "University of Canterbury, Department of Management, Marketing and Entrepreneurship, College of Business and Law", address = "Christchurch, New Zealand", organization = "ANZMAC", url = "https://anzmac.wildapricot.org/resources/Pictures/ANZMAC%20proceedings%202016.pdf" }
TY - CPAPER TI - Engaging tourists with museums in the destination Lisbon T2 - Proceedings of ANZMAC 2016 - Marketing in a Post-Disciplinary Era AU - Loureiro, S. M. C. AU - Ferreira, E. S. PY - 2016 SP - 1020-1029 CY - Christchurch, New Zealand UR - https://anzmac.wildapricot.org/resources/Pictures/ANZMAC%20proceedings%202016.pdf AB - The aim of this study is to analyze the relationships among the concepts of serious leisure and museum prestige on engagement with museums, pleasant emotions, memory, and word-of-mouth among Lisbon tourists. Findings reveal that reflective motivations are one important driver of engagement. Be engaged with museums lead to create positive emotions and memories, which, in turn, contribute to the willingness to communicate and recommend the Lisbon museums to others. ER -