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Publication Detailed Description
Journal Title
Journal of Information Science
Year (definitive publication)
N/A
Language
English
Country
United Kingdom
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Abstract
The popularization improved the trend towards visual social media platforms, presenting novel strategic opportunities for the media industry. This study presents a data-driven framework for visual content strategies, addressing a notable research gap regarding the strategic utilization of Instagram by news organizations. Drawing on internal and external data sets gathered during the COVID-19 pandemic, the research employs a mixed-methods approach comprising longitudinal statistical analysis, computational sentiment analysis, and quantitative discussion. The findings demonstrate that narrative engagement plays an important role in involving audiences. Instagram readers on the website increased, as well as their engagement, revealing the assertiveness in content selection. The results underscore the positive effect of vivid content and illustrate the strategic advantages of integrating a data-driven decision-making framework into editorial workflows. These results assist social media managers in defining an editorial strategy to maximize reach and enhance reader conversion.
Acknowledgements
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Keywords
Data-driven strategy,Data analysis,Digital journalism,Social media,Data visualization,Visual content
Fields of Science and Technology Classification
- Computer and Information Sciences - Natural Sciences
- Media and Communications - Social Sciences
Funding Records
| Funding Reference | Funding Entity |
|---|---|
| UID/04466/2025 | Fundação para a Ciência e a Tecnologia |
Contributions to the Sustainable Development Goals of the United Nations
With the objective to increase the research activity directed towards the achievement of the United Nations 2030 Sustainable Development Goals, the possibility of associating scientific publications with the Sustainable Development Goals is now available in Ciência_Iscte. These are the Sustainable Development Goals identified by the author(s) for this publication. For more detailed information on the Sustainable Development Goals, click here.
