Antecedents and consequences of luxury brand engagement in social media

Ciência-IUL Publications Publication Detailed Description

Scientific journal paper Q2

Brandão, Amélia (Brandão, Amélia); Eva Pinho (Eva Pinho); Paula Rodrigues (Rodrigues, P.);

Journal Title

Spanish Journal of Marketing - ESIC

Year (definitive publication)

2019

Language

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Spain

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Times Cited: 44

(Last checked: 2024-08-26 03:58)

Article Impact Index: 1.7

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