Scientific journal paper Q1
Antecedents and consequences of luxury brand engagement in social media
Brandão, Amélia (Brandão, Amélia); Eva Pinho (Eva Pinho); Paula Rodrigues (Rodrigues, P.);
Journal Title
Spanish Journal of Marketing - ESIC
Year (definitive publication)
2019
Language
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Country
Spain
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Times Cited: 56

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Times Cited: 60

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Abstract
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Acknowledgements
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Keywords
  • Economics and Business - Social Sciences