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Publication Detailed Description
Advances in human factors, business management and leadership. Avances in Intelligent Systems and Computing
Year (definitive publication)
2019
Language
English
Country
Switzerland
More Information
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Abstract
This paper aims to assess the degree to which sustainability, namely, economic, social, environmental and institutional dimensions are integrated within the public discourse on crowdfunding in social media and in Google Trends. The utilizing Social Media Analytics and Google Trends search queries, respectively, we track discussions on crowdfunding in user-generated content published in social media and analyse the Google Trends queries. Quantitative methodology, namely, multivariate analysis and econometric models was used, in order nowcast the insights about the importance of the sustainability dimensions in the crowdfunding. The results show an interesting trend of increasing popularity search terms in sustainability dimensions as a proxi of marketing strategies to involve the participants in the crowdfunding projects.
Acknowledgements
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Keywords
Business models,Crowdfunding,Google trends,Social media,Social media analytics,Sustainability
Fields of Science and Technology Classification
- Physical Sciences - Natural Sciences
Funding Records
| Funding Reference | Funding Entity |
|---|---|
| UID/SOC/03127/2013 | Fundação para a Ciência e a Tecnologia |
Related Projects
This publication is an output of the following project(s):
