Publication in conference proceedings
Authentic pride and museum appeal: A potent mix for boosting suggestions
Sandra Loureiro (Loureiro, S. M. C.); Andreia Figueiredo e Silva (Figueiredo e Silva, A.);
17th Annual Conference of the EuroMed Academy of Business: Conference Readings: Book Proceedings
Year (definitive publication)
2024
Language
English
Country
Greece
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(Last checked: 2025-12-05 02:35)

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Abstract
The journey of a visitor is a fluid process that encompasses experiences before, during, and after the visit (Falk and Dierking, 1992; Sheng and Chen, 2012). A museum is also a journey for a visitor and can confer a kind of cool factor. Warren and Campbell (2014) identified key characteristics of ‘cool’ things or ideas that are widely agreed upon in literature. Firstly, coolness is a social construct, as objects and individuals are only deemed cool if perceived as such by others. Secondly, coolness is subjective and dynamic.
Acknowledgements
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Keywords
Authentic pride,Museum,Virtual reality
  • Economics and Business - Social Sciences

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