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Publication Detailed Description
Global Fashion Management Conference Proceeding
Year (definitive publication)
2024
Language
English
Country
Republic of Korea
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Abstract
Our daily lives are significantly influenced by the fashion industry, which shapes our
identities and reflects our social and cultural values. However, the conventional fashion
sector has been linked to numerous social and environmental problems, raising concerns
about its sustainability. The detrimental environmental effects of fast fashion have
increased the demand for other strategies that promote sustainability without sacrificing
style and customer preferences. As a result, sustainable fashion has become a promising
response to these problems. This research analyses consumers' willingness to pay for
sustainable fashion, acknowledging the important role of brand coolness and sustainability
perception in influencing consumers' decisions. Study findings demonstrate a shift toward
more responsible consumption patterns within the fashion sector, which can lead to a more
responsible future where fashion and sustainability coexist.
Acknowledgements
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Keywords
Sustainability,Fashion,Green marketing,Brand coolness,Willingness to pay
Fields of Science and Technology Classification
- Economics and Business - Social Sciences
Contributions to the Sustainable Development Goals of the United Nations
With the objective to increase the research activity directed towards the achievement of the United Nations 2030 Sustainable Development Goals, the possibility of associating scientific publications with the Sustainable Development Goals is now available in Ciência_Iscte. These are the Sustainable Development Goals identified by the author(s) for this publication. For more detailed information on the Sustainable Development Goals, click here.
