Talk
Clarifying customer brand engagement boundaries - a systematic literature review approach
Ricardo Godinho Bilro (Bilro, R.G.); Sandra Loureiro (Loureiro, S. M. C.);
Event Title
6th Annual Conference of the Association for Promotion of Multidisciplinarity in Science and Business (M-SPHERE)
Year (definitive publication)
2017
Language
English
Country
Portugal
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Abstract
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Acknowledgements
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Keywords
Customer-brand engagement,engagement,Systematic literature review
Publication Identifiers
ci-pub-39065
Other Publication Details
Yes
Both (printed and digital)
Viseu
Conference
International
Oral Presentation