Publication in conference proceedings
Create, build and manage online brands for internet companies
Ricardo Godinho Bilro (Bilro, R.); Sandra Loureiro (Loureiro, S.);
Proceedings of the 7th Annual Conference of the EuroMed Academy of Business
Year (definitive publication)
2014
Language
English
Country
United Kingdom
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(Last checked: 2024-11-18 11:24)

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Abstract
Research Aims The primary objective of this ongoing research is to identify the main assets that create brand success for internet-only companies. Based on an extensive and systematic literature review, this study seeks to identify the constructs who drive online brands for a successful life. Eighteen articles were identified and from those some preliminary reflections were taken.
Acknowledgements
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Keywords
Internet marketing,Online marketing,Digital marketing,Online brands,Internet companies,Online environment,Online brand quality perception
Funding Records
Funding Reference Funding Entity
PEst-OE/EGE/UI0315/2014 Fundação para a Ciência e a Tecnologia
Publication Identifiers
ci-pub-30639
cv-prod-id-625809
cv-prod-id-625809
978-9963-711-27-7
http://hdl.handle.net/10071/25560
Other Publication Details
2014
EuroMed Press
Web of Science©;
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978-9963-711-27-7 (print)
978-9963-711-27-7 (online)
2030 - 2033 6
Yes
Both (printed and digital)
Demetris Drontis, Yaakov Weber and Shlomo Tarba
The Future of Entrepreneurship
University of Adger
Kristiansand
Conference
International
2014
Position Paper
Link to the repository
2014-01-01
2014-01-01
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