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Publication Detailed Description
Critical success factors for market strategy in electric vehicles
Journal Title
International Journal of Business Innovation and Research
Year (definitive publication)
2021
Language
English
Country
United Kingdom
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Abstract
The increasing consuming levels of fossil fuels are contributing dramatically and significantly to the climate change. Based on this assumption the automotive industry has decided to contribute to a sustainable initiative by
investing in battery electric vehicle (BEV) fleets and new all purpose vehicle (APV) options, which have the purpose of enhancing and facilitate the mobility inside cities. This paper aims to estimate the impact and changes in the
Portuguese transportation sector, as well to assess the customer perception and identify the decision-making factors of an electric vehicle. The results predict a growth of the APV in Europe and in Portugal along with average age of the Portuguese automotive car park. It is also expected a growth of the charging points infrastructure and the mobility options within the city. Moreover, the price and autonomy are the two most valued factors in an EV and the brand and
technology the least.
Acknowledgements
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Keywords
Strategy,Electric cars,Sustainable,All purpose vehicle,APV,Battery electric vehicle,BEV
Fields of Science and Technology Classification
- Economics and Business - Social Sciences
Contributions to the Sustainable Development Goals of the United Nations
With the objective to increase the research activity directed towards the achievement of the United Nations 2030 Sustainable Development Goals, the possibility of associating scientific publications with the Sustainable Development Goals is now available in Ciência-IUL. These are the Sustainable Development Goals identified by the author(s) for this publication. For more detailed information on the Sustainable Development Goals, click here.
