This document provides information about the work already undertaken in relation to the conceptualization, design, and implementation of a Digital Marketing Platform, as well as its usage context and further working steps towards the achievement of the goals. As shown in the Gantt chart of Table 2 in this document, the development of this Platform is currently at an early stage in terms of conceptualization and design. The underlying idea behind this Platform is to provide a computational tool for stakeholders – for example, selected SMEs, municipalities, products suppliers – to be able to promote synergies and cooperation among themselves, and to co-create innovative products and solutions. Furthermore, the public in general as for example tourists, will be able to get information about the subjects of concern. Alongside this Platform, there will be an interconnected computational module with the focus specifically on promoting the interaction in real-time among stakeholders/partners, the sharing of best practices among themselves and scheduling of meetings. The implementation of this interconnected computational module is expected be a cross-team effort with partners from WP4.

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Relatório anual local de projecto internacional

• Economia e Gestão - Ciências Sociais