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Publication Detailed Description
Employing mindfulness, images and experience evaluation to predict perceived value of travel experience: The role of perceived authenticity
Proceedings of 46th EMAC Annual Conference: Leaving footprints
Year (definitive publication)
2017
Language
English
Country
Belgium
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Abstract
This study aims to explore the influence of mindfulness on perceived value of travel experience
(PVTE) via destination image components and evaluation of travel experience. We also
examine the potential moderating effect of perceived authenticity on the relationship between
experience evaluation and PVTE. Data (n=370) were gathered via a self-administered
structured questionnaire from travellers departing from Lisbon International airport. Findings
highlight mindfulness as a driver to favourable evaluation of the destination image
(particularly affective image). Experience evaluation acts as a mediator between destination
image and PVTE. Yet, perceived authenticity does not have a moderating but a control effect
on the relationship between experience evaluation and PTVE. A discussion of the theoretical
and practical implications is also provided.
Acknowledgements
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Keywords
Mindfulness,Perceived authenticity,Travel experience
Fields of Science and Technology Classification
- Economics and Business - Social Sciences
Contributions to the Sustainable Development Goals of the United Nations
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