Ciência-IUL
Publicações
Descrição Detalhada da Publicação
Título Revista
Journal of Modern Project Management
Ano (publicação definitiva)
2020
Língua
Inglês
País
Canadá
Mais Informação
Web of Science®
Esta publicação não está indexada na Web of Science®
Scopus
Google Scholar
Abstract/Resumo
The consultancy projects are a must-have in a pandemic context. Companies need to change or convert their
business model and reinvent themselves; otherwise they lose competitive advantages. These kinds of changes are structural in the core business and mostly in the value chain, so their success is critical for the business continuity and company existence. This research aims to understand the importance of including customers in the development of new methods and processes that lead to better solutions for problems detected and at what stages of development of a management consulting project should they intervention. Findings show that customers are an integral part of the operational solution and should, therefore, cooperate in all stages of the process, since the moment of needs assessment, until the implementation
Agradecimentos/Acknowledgements
--
Palavras-chave
Customer engagement,Customer co-creation,Consultancy projects,Projects success
Classificação Fields of Science and Technology
- Economia e Gestão - Ciências Sociais
Registos de financiamentos
Referência de financiamento | Entidade Financiadora |
---|---|
UIDB/00315/2020 | Fundação para a Ciência e a Tecnologia |