Publication in conference proceedings
Engaging tourists with museums in the destination Lisbon
Sandra Loureiro (Loureiro, S. M. C.); Eduardo Sarmento Ferreira (Ferreira, E. S.);
Proceedings of ANZMAC 2016 - Marketing in a Post-Disciplinary Era
Year (definitive publication)
2016
Language
English
Country
Australia
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(Last checked: 2024-11-18 01:11)

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Abstract
The aim of this study is to analyze the relationships among the concepts of serious leisure and museum prestige on engagement with museums, pleasant emotions, memory, and word-of-mouth among Lisbon tourists. Findings reveal that reflective motivations are one important driver of engagement. Be engaged with museums lead to create positive emotions and memories, which, in turn, contribute to the willingness to communicate and recommend the Lisbon museums to others.
Acknowledgements
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Keywords
Engagement,Serious leisure,Prestige,Museum,Tourists
Funding Records
Funding Reference Funding Entity
UID/GES/00315/2013 Fundação para a Ciência e a Tecnologia
Publication Identifiers
ci-pub-31437
http://hdl.handle.net/10071/23293
Other Publication Details
2016
University of Canterbury, Department of Management, Marketing and Entrepreneurship, College of Business and Law
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978-0-473-37660-4 (print)
978-0-473-37660-4 (online)
1020 - 1029 10
Yes
Both (printed and digital)
Fortin, D., and Ozanne, L. K.
Australian and New Zealand Marketing Academy Conference (ANZMAC) 2016
ANZMAC
Christchurch, New Zealand
Conference
International
2016
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