This is the 37th issue of Springer’s series Eurasian Studies in Business and Economics, which is the official book series of the Eurasia Business and Economics Society (EBES, www.ebesweb.org). This issue includes selected papers presented at the 50th EBES Conference—Lisbon, which was held on January 8-10, 2025, and hosted by ISCTE-IUL Instituto Universitário de Lisboa. The conference was held in a hybrid format, with both in-person and online paper presentation formats. We are honored to have received top-tier papers from distinguished scholars from all over the world. 140 papers were presented at the conference, and 275 col leagues from 44 countries attended the conference. Distinguished colleagues M. Kabir Hassan from the University of New Orleans, USA; Chia Ngee Choon from National University of Singapore, Singapore; Dorothea Schäfer from DIW Berlin, Germany; Pawel Gajewski from University of Lodz, Poland; and Jonathan Batten from RMIT University, Australia, joined the conference as invited keynote speakers. In addition to publication opportunities in EBES journals (Eurasian Business Review and Eurasian Economic Review, which are also published by Springer), conference participants were given the opportunity to submit their full papers for this Issue. Theoretical and empirical papers in the series cover diverse areas of busi ness, economics, and finance from many different countries, providing a valuable opportunity for researchers, professionals, and students to catch up with the most recent studies in a diverse set of fields across many countries and regions. The EBES conferences aim to bring together scientists from business, finance, and economics fields, attract original research papers, and provide them with publi cation opportunities. Each Eurasian Studies in Business and Economics issue cov ers a wide variety of topics from business and economics and provides empirical results from many countries and regions that are less investigated in the existing literature. All accepted papers on the issue went through the peer-review process and benefited from the comments made during the conference. The current issue is entitled “Eurasian Business and Economics Perspectives” and covers fields such as consumer behavior, marketing, management, and empirical studies in economics and finance. Although the papers in this issue may provide empirical results for a specific county or region, we believe that the readers would have an opportunity to catch up with the most recent studies in a diverse set of fields across many countries and regions, and empirical support for the existing literature. In addition, the findings from these papers could be valid for similar economies or regions. On behalf of the Series Editors, Volume Editors, and EBES officers, I would like to thank all presenters, participants, board members, and keynote speakers. We look forward to seeing you at the upcoming EBES conferences.

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