Talk
Exploring the rewards dimension of engagement in consumer-fashion brand relationship
Maria Gonçalves Cabaço (Cabaço, M. G.); Ricardo Godinho Bilro (Bilro, R.G.); Sandra Loureiro (Loureiro, S. M. C.);
Event Title
2019 Global Fashion Management Conference at Paris
Year (definitive publication)
2019
Language
English
Country
France
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Abstract
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Acknowledgements
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Keywords
conspicuous consumption,recession,international,survey
Fields of Science and Technology Classification
  • Economics and Business - Social Sciences
Publication Identifiers
ci-pub-61030
cv-prod-id-809870
cv-prod-id-809870
Other Publication Details
Yes
Both (printed and digital)
Paris
Conference
International
Oral Presentation