Talk
Exploring young artists’ digital performance: the impact of online community engagement and co-creation on brand love
João Guerreiro (Guerreiro, J.); Sandra Loureiro (Loureiro, S. M. C.); Ricardo Godinho Bilro (Bilro, R.G.); Pedro Policarpo (Policarpo, P.);
Event Title
2020 Global Marketing Conference at Seoul
Year (definitive publication)
2020
Language
English
Country
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Abstract
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Acknowledgements
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