Talk
Fashion Brands Communicating and Interacting in Instagram: A Netnography Approach
Sandra Loureiro (Loureiro, S. M. C.); Jéssica Serra (Serra, J.); João Guerreiro (Guerreiro, J.);
Event Title
2018 Global Marketing Conference at Tokyo
Year (definitive publication)
2018
Language
English
Country
Japan
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Abstract
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Acknowledgements
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Keywords
  • Economics and Business - Social Sciences

With the objective to increase the research activity directed towards the achievement of the United Nations 2030 Sustainable Development Goals, the possibility of associating scientific publications with the Sustainable Development Goals is now available in Ciência-IUL. These are the Sustainable Development Goals identified by the author(s) for this publication. For more detailed information on the Sustainable Development Goals, click here.