This study explores the dynamics of urban tourism development in Amsterdam Noord, a district undergoing a significant transformation from an overlooked area to a vibrant hub, with particular attention to how sustainability concerns and community well-being are negotiated in this process. The study aims to develop an empirically grounded theoretical framework explaining the processes through which tourism development in Amsterdam Noord influences community dynamics and sustainability outcomes. Using a Grounded Theory methodology, including desk research, interviews, and observations, the research investigates the benefits and challenges posed by the increasing tourist influx, proposing a holistic model to urban development. The findings reveal that while tourism, as a part of a broader development strategy, has stimulated economic growth and urban regeneration, it has also exacerbated gentrification and social inequalities. The study emphasizes the need for balanced tourism policies that prioritize community well-being and sustainable development. The research highlights the complexity of managing urban tourism in a way that preserves the unique character of local neighbourhoods.

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Sustainable tourism development,Amsterdam Noord,New urban tourism,Urban transformation

• Economics and Business - Social Sciences
• Social and Economic Geography - Social Sciences