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Publication Detailed Description
How the mind perception of artificial intelligence in smart devices affects customer-brand relationships
AIRSI2020 Conference Proceedings
Year (definitive publication)
2020
Language
English
Country
Spain
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Abstract
Artificial Intelligence (AI) has grown from an established science with active research
focused on improving its techniques and algorithms to being embedded in our daily lives. In
2022, the investment on AI systems is expected to reach a total of $77.6 billion (IDC, 2019) and
today, there are many examples of AI systems being embedded in self-driving cars, surveillance
cameras and in voice-assistant smart devices. Despite the concerns regarding data privacy,
consumers value the benefits of an integrated smart society that reduces the effort of repetitive
tasks and increases convenience and performance (TechCrunch, 2019).
Acknowledgements
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Keywords
Artificial intelligence,Mind perception,Smart devices,AA theory
Fields of Science and Technology Classification
- Economics and Business - Social Sciences
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