Scientific journal paper Q1
Launching prosocial crowdfunding campaigns: The final countdown
Fábio Duarte (Duarte, F.); Ricardo Emanuel Correia (Emanuel-Correia, R.); Sabrina Tomé (Tomé, S.); Ana Paula Matias Gama (Gama, A. P. M.);
Journal Title
Emerging Markets Finance and Trade
Year (definitive publication)
2024
Language
English
Country
United Kingdom
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Abstract
Prosocial crowdfunding has achieved a growing audience by providing a financing source for entrepreneurs in the microfinance space. Using data from Kiva, a leading prosocial crowdfunding platform, we examined whether there is a right time to launch a crowdfunding campaign. This is the first study to unravel the role of temporal patterns in securing funds in emerging markets. Our results indicate a reverse turn-of-the-month effect on the fully funded campaigns. We further identified a “positive winter prosocial effect” and a “positive first-half-of-the-week effect” on successful fundraising. As such, our study highlights relevant similarities between financial markets and crowdfunding.
Acknowledgements
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Keywords
Microfinance,Prosocial lending crowdfunding,Time effects,Calendar anomalies,Kiva
  • Economics and Business - Social Sciences
Funding Records
Funding Reference Funding Entity
PTDC/EGE/OGE/31246/2017 Fundação para a Ciência e a Tecnologia
UIDB/04630/2020 Fundação para a Ciência e a Tecnologia
UIDB/04105/2020 Fundação para a Ciência e a Tecnologia
UIDB/00315/2020 Fundação para a Ciência e a Tecnologia

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