Publication in conference proceedings
Leaving footprints on online brand communities: the role of positive and negative engagement on commitment
Ricardo Godinho Bilro (Bilro, R.G.); Sandra Loureiro (Loureiro, S. M. C.); Maria Inês Marques (Marques, M. I.);
Conference book proceedings of the 46th European Marketing Academy Conference - EMAC 2017
Year (definitive publication)
2017
Language
English
Country
Netherlands
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Abstract
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Acknowledgements
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Keywords
Fields of Science and Technology Classification
  • Physical Sciences - Natural Sciences
Publication Identifiers
ci-pub-37537
cv-prod-id-625801
000395783300001
Other Publication Details
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978-90-367-9912-6 (print)
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Yes
Both (printed and digital)
EMAC
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2020
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