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Lifestyle Entrepreneurship in Tourism Innovations, Sustainability, and Marketing Practices
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Abstract
This book delves into the emerging field of tourism lifestyle entrepreneurship exploring its unique characteristics, challenges, and contributions to the tourism industry and broader economy. Designed for both academic researchers and aspiring entrepreneurs, this book provides a nuanced understanding of the motivations, innovations, and sustainability practices that define this sector. It examines the distinct qualities that set lifestyle entrepreneurs apart from traditional business owners, highlighting their pursuit of personal fulfilment and work-life balance alongside financial success.
Acknowledgements
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Keywords
Lifestyle entrepreneurship Tourism lifestyle entrepreneur Sustainable tourism Tourism marketing Regenerative management Local development Destination development Entrepreneurial skills Work-life balance
Fields of Science and Technology Classification
- Economics and Business - Social Sciences
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