Publication in conference proceedings
LUXURY BRANDS IN ONLINE GAMING: ENHANCING PERCEIVED QUALITY OF LUXURY PRODUCTS
Mariana Berga Rodrigues (Rodrigues, M. B.); Sandra Loureiro (Loureiro, S. M. C.); João Guerreiro (Guerreiro, J.); Maria Inês Relvas Romero (Maria Inês Relvas Romero);
2024Global Fashion Management Conference
Year (definitive publication)
2024
Language
English
Country
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Publication Identifiers
10.15444/GFMC2024.04.07.03
ci-pub-107409
Other Publication Details
2024
Global Alliance of Marketing and Management Associations
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2288-825X (print)
2288-825X (online)
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375 - 380 --
Yes
Conference
International
2024
Position Paper
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