Português
Ciência-IUL
Publications
Publication Detailed Description
O Papel do Colaborador na Transmissão dos Valores da Marca Corporativa aos Clientes
Proceedings of the IV Encontro Luso-Brasileiro e I Congresso Ibero-Americano de Estratégia (ELBE 2012)
Year (definitive publication)
2012
Language
Portuguese
Country
Portugal
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