Talk
O Papel do Colaborador na Transmissão dos Valores da Marca Corporativa aos Clientes
Virginia Aveiro (Aveiro, V.); Elizabeth Reis (Reis, E.); Maria-Conceição Santos (Santos, M-C.); Catarina Marques (Marques, C.);
Event Title
IV Encontro Luso-Brasileiro e I Congresso Ibero-Americano de Estratégia (ELBE 2012)
Year (definitive publication)
2012
Language
Portuguese
Country
Portugal
More Information
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Associated Records

This talk is associated with the following record:

Publication Identifiers
ci-pub-8434
cv-prod-id-1230622
Other Publication Details
Yes
Digital
Lisbon
Conference
International
Oral Presentation