This study leads into the world of digital transformation, specifically focusing on the dynamics of performance. Through a meticulously conducted focus group involving five diverse health professionals, this exploration aims to unravel transformation strategies and their impact on organizational performance. The focus group, conducted via videoconference in a relaxed environment, pro-vided a platform for participants to freely express their opinions. The ensuing discussion, recorded and transcribed for qualitative analysis, centered on partici-pants perceptions of digital transformation’s influence on healthcare organizations. Thematic categories and recurring patterns were identified using content anal-ysis software. With participants representing various backgrounds and perspec-tives, including neurology, rehabilitation, podology, neurophysiology, and hospital administration, the study embraces a comprehensive approach. The inclusion of both public and private healthcare sector representatives enriches the typology of thinking and mindset analysis. This abstract offers a snapshot of a focused inquiry into performance dynamics amid digital transformation, offering valuable insights for practitioners and researchers alike.

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Digital transformation,Focus group,Healthcare,Performance,Strategies

• Ciências da Computação e da Informação - Ciências Naturais
• Engenharia Civil - Engenharia e Tecnologia