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Publication Detailed Description
Pressing the buy button: generation Y's online clothing shopping orientation and its impact on purchase
Journal Title
Clothing and Textiles Research Journal
Year (definitive publication)
2016
Language
English
Country
United States of America
More Information
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Abstract
The authors investigated the effect of the nine most accepted factors of online shopping orientation on online purchase intention through perceived behavioral control and attitude toward purchase of clothing. They suggest that in-home shopping tendency, convenience consciousness, and impulse purchase are the most significant constructs in building consumers’ online shopping orientation. Impulse and convenience for online shoppers appear to be more important than recreational shopping. Online shopping orientation seems to have a positive influence on perceived behavioral control and attitude toward purchase. Implications of the results are discussed to provide guidance for managers and future researchers.
Acknowledgements
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Keywords
Attitude,Fashion,Purchase behavior,Shopping orientation
Fields of Science and Technology Classification
- Economics and Business - Social Sciences
- Other Social Sciences - Social Sciences
Funding Records
| Funding Reference | Funding Entity |
|---|---|
| UID/GES/00315/2013 | Fundação para a Ciência e a Tecnologia |
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