This research aims to untangle the decision-making of Portuguese firms in their selection of overseas host-markets. Herein, a theoretical review will cover both the decision-making and internationalisation theory. Restricted to a target population of SMEs, the empirical testing is focused on the areas of risk-perception and the pace of commitment, and is therefore, a multiple case design comprising a representative sample of the different segments of the sector. The research follows a post-positivistic rationale aligned with its descriptive-evaluative purpose, combining the collection of contrived data and subsequent manipulation in a sequential explanatory mixed methods logic. Quantitative data from documentary analysis, is proceeded by qualitative data from interviews to the strategic apex of the case-firms, coded through content analysis. Results demonstrate that commitment decisions follow distinctive risk-profiles, influenced by a dyad of Ricardian comparative-advantage factors and public policy’ practices impacting directly on cross-border establishment decisions.

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Decision-making,Foreign establishment,Internationalisation,Commitment,Market-entry,Pace of commitment,Risk,Transnationality index,TNI

• Mathematics - Natural Sciences
• Other Social Sciences - Social Sciences