Publication in conference proceedings
Social partner characteristics as facilitatores of the wine co-creation experiences
Namércio Pereira da Cunha (Cunha, N.); Sandra Loureiro (Loureiro, S. M. C.); Eduardo Sarmento Ferreira (Sarmento, E. M.);
Congresso Internacional de Turismo Activo, Desporto, Natureza e Sustentabilidade, CITADNS’2018
Year (definitive publication)
2018
Language
English
Country
Portugal
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Abstract
This study explores a dyadic perspective of wine producers and distributors using conducting and analysing 44 in-depth interviews among members of top managers of wine producers and wine distributors. They represented 22 companies and 11 exchange relationships. Data gathered by the interviews were processed through the application of specialized software (WEBQDA) to develop the content analysis based on the Grounded Theory. Findings identify Personal Social Capabilities and Organizational Social Capabilities as new constructs of Partner Characteristics, employed to describe the Relationship Quality (RQ) between two important players of the market. The main findings highlight Personal and Organizational Social Characteristics as core elements to develop an interactive relationship quality among stakeholders.
Acknowledgements
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Keywords
Relationship quality,Personal social characteristics,Organizational social characteristics,Co-creation,Wine sector
  • Economics and Business - Social Sciences
Funding Records
Funding Reference Funding Entity
UID/GES/00315/2013 Fundação para a Ciência e a Tecnologia

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