This book explores the impact of digital algorithms on visual culture, examining how these technologies influence the creation, circulation, interpretation, and archiving of images. It presents a focused analysis of how algorithms reshape key sociological themes such as power, social relations, labour, racialisation, gender, and representation. Through a combination of case studies and theoretical essays, the book highlights the algorithmic shift within visual sociology, addressing crucial questions: Can algorithms interpret images like humans? How do they affect our understanding of subjectivity, agency, truth, and creativity? With perspectives from multiple geographies and cultural contexts and the analysis of visual phenomena across various digital platforms, this volume is essential for students and scholars in visual sociology, digital sociology, and visual studies. It serves as an accessible, thought-provoking resource for understanding the rapidly evolving relationship between visual culture and technological intervention.

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algorithmic turn,generative media,synthetic image,creativity

• Computer and Information Sciences - Natural Sciences
• Political Science - Social Sciences
• Media and Communications - Social Sciences
• Arts (arts, history of arts, performing arts, music) - Humanities