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Publication Detailed Description
Tensions between Privacy and Targeted Advertising
Journal Title
Scientific Journal of Applied Social and Clinical Science
Year (definitive publication)
2023
Language
English
Country
Brazil
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Abstract
The problem of data privacy on the internet takes on a huge proportion, considering that personal databases are a source of economic value for companies, which gives rise to extensive discussion in ethical and legal terms. This article proposes an analysis of privacy, addressing the issue of Cookies, used to obtain personal information from users for targeted advertising, even if there is no user consent, or if this is compromised due to lack of information or understanding. The article questions whether the General Data Protection Regulation (GDPR) of the European Union (EU) is being violated through this increasingly common practice in the context of Digital Marketing. The methodology used was qualitative, descriptive and bibliographical, based on the law (GDPR) and on articles that deal with the subject.
Acknowledgements
Fundação para a Ciência e a Tecnologia (Project “FCT UIDB / 04466/2020”)
Keywords
Digital Marketing,Cookies,Privacy,GDPR
Fields of Science and Technology Classification
- Computer and Information Sciences - Natural Sciences
Contributions to the Sustainable Development Goals of the United Nations
With the objective to increase the research activity directed towards the achievement of the United Nations 2030 Sustainable Development Goals, the possibility of associating scientific publications with the Sustainable Development Goals is now available in Ciência-IUL. These are the Sustainable Development Goals identified by the author(s) for this publication. For more detailed information on the Sustainable Development Goals, click here.
