Ciência-IUL
Publications
Publication Detailed Description
Journal Title
European Management Journal
Year (definitive publication)
2015
Language
English
Country
United Kingdom
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Abstract
Serendipity in organizations has often been perceived as a mysterious occurrence. We approach the process of serendipity via reconsideration of Honda's entry into the US market using an alternate templates analysis, showing that serendipity can be conceptually interpreted as the synthesis of preparation and openness to novelty, articulated through generative doubt. In this sense, it can be thought of as a dialectical process that thrives through the creative synthesis of the existing and the new. It is a practical accomplishment rather than an organizational form of mystery.
Acknowledgements
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Keywords
Serendipity,Honda effect,Doubt,Alternate templates,Dialectics
Fields of Science and Technology Classification
- Economics and Business - Social Sciences
Funding Records
Funding Reference | Funding Entity |
---|---|
UID/GES/00315/2013 | Fundação para a Ciência e a Tecnologia |