Português
The experience of multichannel purchase in the construction of customer value
Event Title
Marketing Research Seminar: Research project ECO2015-69103-R
Year (definitive publication)
2017
Language
English
Country
Spain
More Information
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Abstract
The experience of multichannel purchase in the construction of customer value: debate on the topic and how to go in the future.
Acknowledgements
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Keywords
Fields of Science and Technology Classification
- Economics and Business - Social Sciences
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