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Publication Detailed Description
The flavor of place: Examining the impact of authentic local cuisine on tourist satisfaction and destination loyalty
Journal Title
International Journal of Sociology of Agriculture and Food
Year (definitive publication)
2025
Language
English
Country
United States of America
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Abstract
This research examines the impact of authentic local cuisine on tourist satisfaction and revisit intention, with a focus on the mediating roles of destination image and destination branding. Utilizing a conceptual model and partial least squares structural equation modeling (PLS-SEM), this study analyzes data from 203 tourists. The findings reveal that authentic local cuisine significantly and positively influences tourist satisfaction, both directly and indirectly through destination image and destination branding. Furthermore, tourist satisfaction is identified as the most critical factor influencing revisit intention. The study provides valuable insights for destination marketers and policymakers, highlighting the competitive advantage of leveraging authentic cuisine as an effective branding strategy and offering practical steps to enhance tourist satisfaction and revisit intention.
Acknowledgements
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Keywords
Authentic local cuisine,Destination branding,Destination image
Fields of Science and Technology Classification
- Economics and Business - Social Sciences
Contributions to the Sustainable Development Goals of the United Nations
With the objective to increase the research activity directed towards the achievement of the United Nations 2030 Sustainable Development Goals, the possibility of associating scientific publications with the Sustainable Development Goals is now available in Ciência_Iscte. These are the Sustainable Development Goals identified by the author(s) for this publication. For more detailed information on the Sustainable Development Goals, click here.
