Scientific journal paper
The influence of social and environmental responsibility on customer based brand equity
Guillermo Gamarra (Guillermo Gamarra); Álvaro Dias (Dias, Á.); Leandro F. Pereira (Pereira, L.);
Journal Title
Progress in Industrial Ecology
Year (definitive publication)
2023
Language
English
Country
United States of America
More Information
--
Web of Science®

This publication is not indexed in Web of Science®

Scopus

This publication is not indexed in Scopus

Google Scholar

Times Cited: 0

(Last checked: 2024-11-18 19:13)

View record in Google Scholar

Abstract
Customer-based brand equity (CBBE) has been the subject of study in recent years as an important outcome of brand building activities. It is recognised that it is important to generate value for a specific brand or service and, at the same time, keep it at a high level of acceptance by consumers. Previous research revealed that tourism lifestyle entrepreneurs often lack the capacity to perform market related activities. As such, this study analyses the influence on CBBE of the key dimensions associated with these entrepreneurs (co-creation, lifestyle perception, environmental responsibility, link to place and social responsibility). Using survey data analysed using SEM-PLS, the results show that co-creation, link to place and social responsibility of the tourism lifestyle entrepreneurship firms positively influences CBBE. Furthermore, we also explored the indirect relationships in the model, and identified that lifestyle perception influences CBBE through the mediating effect of co-creation.
Acknowledgements
--
Keywords
tourism entrepreneurship,branding,environmental responsibility,social responsibility,co-creation.
  • Economics and Business - Social Sciences

With the objective to increase the research activity directed towards the achievement of the United Nations 2030 Sustainable Development Goals, the possibility of associating scientific publications with the Sustainable Development Goals is now available in Ciência-IUL. These are the Sustainable Development Goals identified by the author(s) for this publication. For more detailed information on the Sustainable Development Goals, click here.