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Publication Detailed Description
The wow effect and behavioral intentions of tourists to astrotourism experiences: Mediating effects of satisfaction
Journal Title
International Journal of Tourism Research
Year (definitive publication)
2022
Language
English
Country
United States of America
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Abstract
The purpose of this study is to ascertain the effect of awe on tourist behavioral intentions for astrotourism destinations. Awe is theorized as a multi-dimensional concept with both cognitive and affective elements. A behavioral model depicting the relationships among awe, tourist satisfaction and behavioral intentions is proposed and examined among 304 tourists to the Dark Sky Party Alqueva in Portugal. Using partial-least squares structural equation modeling (PLS-SEM), the results indicate that awe directly affects tourist satisfaction and indirectly affects behavioral intentions when mediated by tourist satisfaction. Theoretical and managerial implications are presented.
Acknowledgements
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Keywords
Astrotourism experience,Awe,Behavioral intentions,PLS-SEM,Satisfaction
Fields of Science and Technology Classification
- Economics and Business - Social Sciences
Funding Records
| Funding Reference | Funding Entity |
|---|---|
| UIDB/00315/2020 | Fundação para a Ciência e a Tecnologia |
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