Scientific journal paper Q1
Venturing into the Wilderness. Preparing for Wild Cards in the Civil Aircraft and Asset-Management Industries
Sandro Mendonça (Mendonça, S.);
Journal Title
Long Range Planning
Year (definitive publication)
2009
Language
English
Country
United Kingdom
More Information
Web of Science®

Times Cited: 35

(Last checked: 2024-11-20 11:29)

View record in Web of Science®


: 0.6
Scopus

Times Cited: 39

(Last checked: 2024-11-14 21:22)

View record in Scopus


: 0.5
Google Scholar

Times Cited: 91

(Last checked: 2024-11-17 16:20)

View record in Google Scholar

Abstract
We consider ways in which radically uncertain and disruptive events may be introduced into corporate decision making structures. As a foresight concept, ‘‘wild cards’’ refer to trend-breaking/trend-creating events that are very hard or even impossible to anticipate, but that should nonetheless be expected in complex and fast-evolving environments. The discussion is grounded in the experience obtained in two strategic foresight projects carried out in two industries d civil aviation and investment banking. The unique strength of these cases is that they constitute concrete and rare examples of disclosed business foresight studies that, from the start, included an explicit wild card element. Most interestingly, both of these cases are analytically linked to the September 11 event, a severe instance of a wild card. A key rationale for wild card-friendly foresight research is that it is a source of critical inputs for the generation of robust decisions precisely when the organisation is under pressure from unexpected dramatic strategic discontinuities.
Acknowledgements
--
Keywords
  • Economics and Business - Social Sciences
  • Social and Economic Geography - Social Sciences

With the objective to increase the research activity directed towards the achievement of the United Nations 2030 Sustainable Development Goals, the possibility of associating scientific publications with the Sustainable Development Goals is now available in Ciência-IUL. These are the Sustainable Development Goals identified by the author(s) for this publication. For more detailed information on the Sustainable Development Goals, click here.