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Publication Detailed Description
Virtual reality and artificial intelligence: Co-creation process between consumers and firms in an area of smart cities
Augmented reality and virtual reality: New trends in immersive technology, Conference Proceedings
Year (definitive publication)
2021
Language
English
Country
Switzerland
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Abstract
The aim of this study is twofold: provide an overview of the virtual reality and artificial intelligence conceptualization and applications and propose a framework of consumer -firm experience process in the context of smart cities. The framework will give a novel perspective on the topic and provide theoretical and contributions.
Acknowledgements
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Keywords
Virtual reality,Artificial intelligence,Customer experience,Co-creation,Integrated marketing communications
Fields of Science and Technology Classification
- Economics and Business - Social Sciences
Contributions to the Sustainable Development Goals of the United Nations
With the objective to increase the research activity directed towards the achievement of the United Nations 2030 Sustainable Development Goals, the possibility of associating scientific publications with the Sustainable Development Goals is now available in Ciência-IUL. These are the Sustainable Development Goals identified by the author(s) for this publication. For more detailed information on the Sustainable Development Goals, click here.
