Português
Ciência-IUL
Publications
Publication Detailed Description
What movie will I watch today? The role of online review ratings, reviewers’ comments, and user’s gratification style
Journal Title
Projections
Year (definitive publication)
2021
Language
English
Country
United States of America
More Information
Web of Science®
Scopus
Google Scholar
Abstract
Browsing online ratings and viewers’ comments is an integral part of the experience of choosing and watching a movie. Current theories have broadened the concept of entertainment beyond amusement (hedonic motives) to include experiences of meaning, value, and self-development (eudaimonic motives). With a between-subjects design, we examined the role of the reviewer’s rating (medium rating vs high rating), comments (hedonic vs. eudaimonic), and participant’s gratification style on their interest in watching a movie. Results showed that participants (N = 383) reported a higher preference for the high rating movie. Results also revealed a match between comment type and individual gratification style, with participants with hedonic motives reporting more interest in the movie with hedonic comments, and those reporting eudaimonic motives for the movie with eudaimonic comments.
Acknowledgements
--
Keywords
Eudaimonic,Gratification style,Hedonic,Review comment,Review rating
Fields of Science and Technology Classification
- Psychology - Social Sciences
Funding Records
| Funding Reference | Funding Entity |
|---|---|
| PTDC/CCI‐INF/29234/2017 | Fundação para a Ciência e a Tecnologia |
| UIDB/03125/2020 | Fundação para a Ciência e a Tecnologia |
Related Projects
This publication is an output of the following project(s):
Contributions to the Sustainable Development Goals of the United Nations
With the objective to increase the research activity directed towards the achievement of the United Nations 2030 Sustainable Development Goals, the possibility of associating scientific publications with the Sustainable Development Goals is now available in Ciência-IUL. These are the Sustainable Development Goals identified by the author(s) for this publication. For more detailed information on the Sustainable Development Goals, click here.
