Research Projects
Relaunching European smart and SustainablE Tourism models Through digitalization and INnovative technoloGies
The global COVID-19 crisis triggered major changes across societies around the world disrupting the way we live and conduct business. Across Europe, the measures and restrictions enforced due to the pandemic have led to sudden changes in many paradigms paving the way for new business models and market exchanges. This dramatic disruption has accelerated some socio-economic trends, which were visible before the COVID-19 crisis, such as the adoption of sophisticated technology and data solutions to facilitate human-centered, people-smart, and sustainable operation models; the incorporation of sustainability and climate mitigation as non-negotiable principles of operating and doing businesses and last but not least, relying on smart data evidence-based solutions to guide decision making for optimal commercial and sustainability performance. The tourism industry is one of the global economic sectors that is most severely impacted by the COVID-19 pandemic and associated with its economic downturn, according to the UN World Tourism Organisation. UNWTO data states that the current crisis is responsible for a global fall in export revenues of between EUR 750-900 billion and a loss of direct jobs that could be between 100 and 200 million. With the fall in profits and lack of certainty for stable markets, the recovery shortly of small and medium enterprises (SMEs), which according to UNWTO shoulder 80% of global tourism, is at stake. With lost revenues and subsequently, talent drain to other economic sectors, tourism SMEs face the need to adapt at a time of crisis with constraint capacities. Through the design of a dynamic technological solution (platform) for knowledge-transfer and experience exchange made available to a network of tourism SME clusters across six countries, this project will demonstrate how digitalization can accelerate innovation and uptake of new sustainability solutions in a sector that is built up mostly of small enterprises with limited resources for n...
Project Information
2022-01-02
2024-06-30
Project Partners